27 Sep 1999
| by PAUL DONOVAN
Heinz is returning to outdoor advertising with a campaign for its
tomato ketchup aimed primarily at teenagers with a secondary audience of
mothers and shoppers.
27 Sep 1999
| by LEXIE GODDARD
Fly him out to watch Brazil play in the Maracana stadium, soak up
the sun on Ipanema beach, knock back a few caipirinhas and carnival til
dawn. Even if you couldn t talk Enyi Nwosu into a deal after that, you d
have had a damn good time. The trip would combine Nwosu s two great
passions - music (latin,...
Guinness has handed HHCL & Partners the task of launching its new
Guinness Draught in a Bottle brand across the UK and Ireland.
24 Sep 1999
| by LISA CAMPBELL
MediaCom TMB has landed the pounds 4 million corporate media
planning and buying brief for Scottish Telecom, which is gearing up for
a major rebranding exercise next month. The telecoms division of
Scottish Power is expected to change its name to shake off its image as
a purely Scottish company.
24 Sep 1999
| by LISA CAMPBELL
The Advertising Association is looking for an agency to create a
three-year campaign to confront negative images of advertising. A number
of agencies have been contacted, including Abbott Mead Vickers BBDO and
agencies on the Unilever roster. The AA is hoping that the industry will
donate creative work...
24 Sep 1999
| by LISA CAMPBELL
TBWA GGT Simons Palmer is injecting some passion into the food
category with a new pounds 3.5 million press and poster campaign for
Sharwood s.
Bordeaux winemakers are staging a counter-attack against the
invasion of the UK market by New World rivals, with new advertising
promoting their products ability to create the right mood.
24 Sep 1999
| by RICHARD COOK
St Luke s has asked us to point out that it did not pitch against
WCRS and Abbott Mead Vickers for the Anchor business, as we said last
week (Campaign, 17 September).
24 Sep 1999
| by CAROLINE MARSHALL
Eleanor Trickett picks on the cod-Coronation Street Little Chef ad:
This has to be the weirdest ad so far this year. OK, so we ve got the
ex-Corrie star, Roy Barraclough, sweating into his jogging kit and
sneaking in for a crafty knickerbocker glory at a Little Chef. Can
someone explain how he got...
24 Sep 1999
| by DOMINIC MILLS
Learning that Mars has been accused of distasteful and offensive
advertising is a bit like hearing that your granny has been arrested for
soliciting.