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Heinz focuses on teens in outdoor blitz

Heinz is returning to outdoor advertising with a campaign for its tomato ketchup aimed primarily at teenagers with a secondary audience of mothers and shoppers.

ANALYSIS: HOW TO SELL TO ... Enyi Nwosu - Take Optimedia’s group account director down to Rio. By Lexie Goddard

Fly him out to watch Brazil play in the Maracana stadium, soak up the sun on Ipanema beach, knock back a few caipirinhas and carnival til dawn. Even if you couldn t talk Enyi Nwosu into a deal after that, you d have had a damn good time. The trip would combine Nwosu s two great passions - music (latin,...

Guinness appoints HHCL for launch of Draught in a Bottle

Guinness has handed HHCL & Partners the task of launching its new Guinness Draught in a Bottle brand across the UK and Ireland.

HOTLINE

MediaCom TMB has landed the pounds 4 million corporate media planning and buying brief for Scottish Telecom, which is gearing up for a major rebranding exercise next month. The telecoms division of Scottish Power is expected to change its name to shake off its image as a purely Scottish company.

REVIEW: Marketing and advertising news in the week’s press

The Advertising Association is looking for an agency to create a three-year campaign to confront negative images of advertising. A number of agencies have been contacted, including Abbott Mead Vickers BBDO and agencies on the Unilever roster. The AA is hoping that the industry will donate creative work...

Sharwood’s ads aim to stir passions

TBWA GGT Simons Palmer is injecting some passion into the food category with a new pounds 3.5 million press and poster campaign for Sharwood s.

Mitchell Patterson to push Bordeaux wine

Bordeaux winemakers are staging a counter-attack against the invasion of the UK market by New World rivals, with new advertising promoting their products ability to create the right mood.

Correction

St Luke s has asked us to point out that it did not pitch against WCRS and Abbott Mead Vickers for the Anchor business, as we said last week (Campaign, 17 September).

TURKEY OF THE WEEK

Eleanor Trickett picks on the cod-Coronation Street Little Chef ad: This has to be the weirdest ad so far this year. OK, so we ve got the ex-Corrie star, Roy Barraclough, sweating into his jogging kit and sneaking in for a crafty knickerbocker glory at a Little Chef. Can someone explain how he got...

OPINION: ASA stays cool over Mars’ knickers

Learning that Mars has been accused of distasteful and offensive advertising is a bit like hearing that your granny has been arrested for soliciting.

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