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Motive strikes Lloyds Pharmacy deal

27 Sep 1999 | by LEXIE GODDARD

Motive Communications is helping Lloyds Pharmacy take on Boots with a high-profile multimedia planning/buying push.

ThinkNatural health site ready to go live

27 Sep 1999 | by LEXIE GODDARD

A trio of media business heavyweights is about to launch a natural health and beauty website that could be the homeopathic answer to amazon.com.

ANALYSIS: HOW TO SELL TO ... Enyi Nwosu - Take Optimedia’s group account director down to Rio. By Lexie Goddard

27 Sep 1999 | by LEXIE GODDARD

Fly him out to watch Brazil play in the Maracana stadium, soak up the sun on Ipanema beach, knock back a few caipirinhas and carnival til dawn. Even if you couldn t talk Enyi Nwosu into a deal after that, you d have had a damn good time. The trip would combine Nwosu s two great passions - music (latin,...

ANALYSIS: SALE OF THE WEEK

27 Sep 1999 | by MARK TUNGATE

Getting a brand called Escape into a travel magazine seems like a no-brainer. But Conde Nast Traveller s trick was to run a creative spot for the Calvin Klein fragrance in the week that the magazine s rival, Emap Elan s Escape Routes, hit newsstands. Sure, the new title ran an Escape ad, but it was...

Saatchis nets P&G petfood business

24 Sep 1999 | by LISA CAMPBELL

Saatchi & Saatchi has won the multi-million pound task of launching Procter & Gamble into the global petfood market.

Agencies take stock as Unilever aims to slash 1,200 brands

24 Sep 1999 | by EMMA HALL

Agencies are on alert this week following Unilever s declaration of its intention to axe up to 75 per cent of its 1,600 consumer brands, leaving 400 power brands to receive the bulk of the company s marketing resources.

’Everyday’ girls star in Grey Pantene ad burst

24 Sep 1999 | by JOHN TYLEE

Procter & Gamble is taking further steps to ditch its reputation for formulaic advertising with a new UK campaign for its Pantene haircare range.

Grey targets men’s dark side for Hugo scent

24 Sep 1999 | by JADE GARRETT

Young men who like to chop and change their aftershaves are the target of pan-European TV advertising to launch a new fine fragrance being marketed under the Hugo Boss name.

D’Arcy revamps Fairy in pounds 6m blitz

24 Sep 1999 | by JADE GARRETT

D Arcy is relaunching Procter s Fairy non-biological washing powder later this month with a pounds 6 million national TV, press and radio blitz.

CLOSE-UP: LIVE ISSUE/PROCTER & GAMBLE - P&G sees the light over performance-related pay/Is the advertiser heralding an end to the commission system, Karen Yates asks

24 Sep 1999 | by KAREN YATES

Pundits have long been predicting the demise of the commission system, but it has been a lingering death. Until, that is, last week when one of its greatest supporters, Procter & Gamble, admitted it was switching from a commission system to deals that link agency pay to the sales of its brands.

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