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Citigate Dewe Rogerson has knocked Shandwick International from the top position in Marketing s annual PR league table for the first time in seven years.
Sega s fortunes have nose-dived since the early 90s when Sonic the Hedgehog captured the hearts and minds of computer gamers.
Talking to the workers is becoming a more accepted role for PR agencies.
It s one of the tenets of public relations that they are the people with know-how to cope with a crisis. They can prepare action plans in anticipation of trouble, and identify what messages to communicate to what audiences.
Technology now touches all our lives. It has certainly touched the PR industry. For several years, information technology - broadly defined - has been the fastest-growing area in public relations, and the trend shows little sign of easing.
An intriguing feature of the Marketing PR league tables a year ago was that the lists of fastest-growing agencies were dominated by IT and healthcare specialists. Judging by the latest figures, however, it looks as though the techies were still in growth mode in 1998, but the medics had a relapse. None...
Today s marketing directors are more streetwise about public relations, declares Alison Miles, a director of The Grayling Group. They have a better understanding of what it can do, and its value in the marketing mix.
Bass is hoping to revitalise the alcopops sector by launching a low-calorie version of its Hooch brand. Hooch Light launches at the end of July, with a heavyweight consumer PR and press advertising campaign. The advertising will be handled through Euro Wnek Gosper RSCG. Bass is still talking to PR agencies....
Nestle may be the world s leading food company, but its image in the UK is badly out of step with its reputation in other markets.
Charmaine Price is the new marketing executive, public relations, at Continental Airlines. She is joined by Celine Garbi, who takes on the role of marketing executive, direct marketing, and Katie Jeffries, who is marketing executive, advertising.
