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Northern Foods set to pool pounds 10m media business

13 May 1999 | by ANNE-MARIE CRAWFORD

Northern Foods, which owns brands such as Ross Foods and Eden Vale, is looking at centralising its pounds 10m media buying business.

Barclays ad task to Leagas Delaney

13 May 1999 | by LUCY BARRETT

Barclays has awarded its pounds 17m corporate advertising account to Leagas Delaney, with a brief to breathe life into a financial services brand which has struggled in recent years.

Diana logo barred from food brands

13 May 1999 | by STEVE BELL

The Diana Memorial Fund has banned the use of its logo on all food and drink products in favour of a policy to endorse only high-quality children s goods and giftware.

Axa FA Cup man quits as brands unify marketing

13 May 1999 | by LUCY BARRETT

Axa s top marketer, Gary Shaughnessy, who last year signed up the French insurance firm as the pounds 25m sponsor of the FA Cup, is leaving the company to take the top marketing role at fund management company M&G.

BT Cellnet signs from One 2 One for top ads role

13 May 1999 | by ALEXANDRA JARDINE

BT Cellnet has appointed Tracy Hirth, One 2 One s former marketing communications manager, as head of advertising and brands.

Sky TV revamps image to counter dish doubts

13 May 1999 | by ANNE-MARIE CRAWFORD

BSkyB is introducing a new logo as part of a pounds 60m marketing drive to promote its satellite platform and flag up the launch of its free set-top box offer in June.

Stop Press

13 May 1999 | by ANNE-MARIE CRAWFORD

Optimedia is tipped to pick up the pounds 10m media planning and buying for the Woolwich Building Society. Its sister creative agency, Publicis, was awarded the creative account last month.

Coco Pops back after vote

13 May 1999 | by ANNE-MARIE CRAWFORD

In one of the first TV and internet polls to give consumers a say in brand names and packaging, one million people have voted to change Kellogg s Choco Krispies back to its original Coco Pops.

Nestle to launch kids’ food range

13 May 1999 | by IAN DARBY

Despite continued controversy over its marketing of infant food in developing countries, Nestle is to launch a range of foods aimed at young children.

Express shuffles top team to build online business

13 May 1999 | by NEILL DENNY

Express Newspapers has rejigged its senior management to spearhead its online business development.

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