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DSS calls pounds 4m benefit fraud pitch

30 Apr 1999 | by FRANCESCA NEWLAND

The Department of Social Security is talking to agencies about a pounds 4 million TV and press campaign to persuade the public that benefit fraud is wrong.

Labour plans to push 30-second PPB spots

30 Apr 1999 | by Our Parliamentary Correspondent

Labour is to demand the right to show 30-second TV broadcasts in a radical shake-up of political advertising.

ASA calls on Govt to deal with cosmetic surgery ad problem

30 Apr 1999 | by Our Parliamentary Correspondent

The Advertising Standards Authority has urged the Government to create a new regulator to police the growing cosmetic surgery industry.

Listerine’s tooth fairy to return in JWT spot

30 Apr 1999 | by HARRIET GREEN

The Listerine tooth fairy is returning in a new campaign for the Warner Lambert mouthwash by J. Walter Thompson.

AA appointment to lead battle against children’s ads ban

30 Apr 1999 | by HARRIET GREEN

The struggle to stave off a Europe-wide clampdown on advertising to children is being bolstered by the appointment of a senior executive to co-ordinate the campaign.

CLOSE-UP: PICK OF THE WEEK

30 Apr 1999 | by CAROLINE MARSHALL

Eleanor Trickett chooses Saatchi s ad for the MS Society in The Independent: Now this is how to do a charity ad. No hectoring copy- line or harrowing image, just an affecting illustration of the debilitating effects of MS. Not one person will have missed this ad, and the reveal on the following page,...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

30 Apr 1999 | by DOMINIC MILLS

Programme: Butterfly Collectors Station: ITV, Carlton Date: Monday 19 April, 21.00 Break transmission time: 21.20 BARB: ABC1 Housewives, 13 TVRs (live)

Campaign Report on Creative DM: The media factor - The best DM exploits the medium. Five leading creatives pick their favourites

30 Apr 1999 | by CATHERINE MONK

Direct marketing has long suffered from a dreary image, defined by unreadable junk mail, double-glazing telephone salesmen and shouting man in a room TV campaigns. But now the industry has realised that to get better results it has to be more creative.

Campaign Report on Creative DM: How I sold my last PEP - Four clients explain how their DM strategies reaped rewards in the race to capture PEP buyers

30 Apr 1999 | by JENNY WATTS

GORDON MAW, Marketing Manager, Virgin Direct

Campaign Report on Creative DM: Client’s choice - It’s not just the creativity of a mail pack but its ability to move the recipient that counts, Lyssa Elster says. Here she describes some mailings that did it for her

30 Apr 1999 | by LYSSA ELSTER, relationship marketing ma

I ve been responsible for many packs which I ve judged as creative only to find they bomb or cannot outperform the banker pack, which usually consists of an uninspiring A4 letter in a plain envelope.

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