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HOTLINE

30 Apr 1999 | by FRANCESCA NEWLAND

Western Initiative Media, the international media network owned by Interpublic Group, is to change its name. Initiative, the sister media operation to Ammirati Puris Lintas, and Western, the Lowe Group s media company, will each be given new branding this summer.

REVIEW

30 Apr 1999 | by EMMA HALL

Marketing and advertising news in the week s press ...

Campaign Report on Creative DM: The media factor - The best DM exploits the medium. Five leading creatives pick their favourites

30 Apr 1999 | by CATHERINE MONK

Direct marketing has long suffered from a dreary image, defined by unreadable junk mail, double-glazing telephone salesmen and shouting man in a room TV campaigns. But now the industry has realised that to get better results it has to be more creative.

Anti-war images launch Benetton refugee efforts

29 Apr 1999 | by STEVE BELL

Benetton is to launch a one-off pan-European press campaign using the image of a deep red bloodstain on a white field, in response to the crisis in Kosovo.

Design choice/emporio armani logo

29 Apr 1999 | by LAURENCE GREEN, Partner, Fallon McEllig

Little pricks the adman s conscience, a client once told me, resisting the obvious temptation to reduce his point of view to the first two words alone. Fast forward to 1999 and the cluttered communications world we have created, a world in which the adman s conscience remains largely unpricked and...

HOTLINES

23 Apr 1999 | by ANNA GRIFFITHS

Ogilvy One is to move to Canary Wharf following a decision by its parent, Ogilvy Group, to consolidate its resources inside Ogilvy s Cabot Square building. The move is an attempt to strengthen the network s 360-degree branding concept, and it follows a failed attempt to find a single site big enough...

Duckworth Finn unveils Bhs TV work

23 Apr 1999 | by JADE GARRETT

Duckworth Finn Grubb Waters is launching its debut work for Bhs after prising the account out of Saatchi & Saatchi at the start of the year (Campaign, 12 February).

TURKEY OF THE WEEK

23 Apr 1999 | by CAROLINE MARSHALL

Jenny Watts picks on the latest Ben Sherman press ads: There s something about this campaign from Ben Sherman that really turns my stomach.

Private View

23 Apr 1999 | by NICK HASTINGS

French Connection s 48-sheet poster, subliminal advertising experiment worked on me. I had to look twice before spotting that the letters s-e-x are cunningly placed on top of each other. The trouble is, on TV the key letters flicker for five seconds, which makes the experiment much too blatant to be...

M&S stores look at ’Metro’ format

22 Apr 1999 | by ALEXANDRA JARDINE

Marks & Spencer is to divide its 291-strong chain of UK stores into clearly defined formats, possibly with different names, as part of its drive to reverse its recent profit slump.

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