Walkers hires Isaac Hayes
30 Apr 1999 | by ELEANOR TRICKETT
Isaac Hayes has adapted and sings his Oscar-winning theme from the film, Shaft, in a TV campaign by Walkers to launch its new popcorn line.
Keith McPhail, one of the founding partners of the Brahm agency in Leeds, has quit after differences about the shop s future direction.
Isaac Hayes has adapted and sings his Oscar-winning theme from the film, Shaft, in a TV campaign by Walkers to launch its new popcorn line.
Bates Communications has lost its chairman, Marcus Evans, and planning director, Jeremy Hall, following last week s announcement that Bates UK was merging all its below-the-line interests with its acquisition, Blue Skies.
BSkyB will not promote the general manager of Sky Networks, Elisabeth Murdoch, to chief executive in the wake of Mark Booth s departure, but will recruit its new chief from outside the company.
Steve Rabosky, Ammirati Puris Lintas s chief creative officer, has begun his re-structure of the agency s creative department by firing three creative teams.
Martin Sorrell s WPP group has seen revenues leap by 10 per cent for the first quarter of the year on the back of pounds 447 million worth of new-business wins.
Later, IPC s new men s magazine, launches this week with a pounds 2.5 million national television, poster and press campaign by Fallon McElligott.
Duckworth Finn Grubb Waters is launching a TV and print campaign for Daewoo to reinforce the car manufacturer s value promise.
DMB&B is launching a pounds 2 million TV campaign for Maltesers which shows fun ways of eating the sweets.