What is a brand? In the unlikely event you read my last column, you will recall that many of the characteristics we traditionally associate with brands no longer apply.
Raymond Snoddy s column in Marketing a couple of weeks ago upset the Incorporated Society of British Advertisers, by saying ISBA s insistence on calling for advertising on the BBC was like a dog barking at the moon - futile, but you just couldn t reason with it to stop. Instead, he said ISBA should...
Iceland is on a roll with the announcement of a 27% profit increase, endorsement from environmentalists and a lively new-look advertising campaign that scored eighth place in this week s Adwatch, the second highest new entry.
What a difference a Freeserve makes. Dixons, in the past six months has become the darling of the City and a major internet service provider.
Smart clients always make sure their PR and advertising work well together. After all, integrated campaigns are the most trusted way of achieving consistency of image and message.
As clients demand greater accountability, PR practitioners are focusing on how best to evaluate their campaigns. But for those new to evaluation, the range of methodologies on offer can be confusing. Media content analysis and press cuttings is the most commonly used technique but a range of acronyms...
In a frenzy of pre-millennial activity in last month s Budget, chancellor of the exchequer Gordon Brown started to recognise the effect of the information age on UK businesses. He introduced a raft of technology tax breaks and other IT initiatives to send Britain surfing into the 21st century.
Why on earth does anyone want to take a job in production? When things go wrong, which in any high-volume industry they do, it s the production department that everyone will first try to blame. Invariably, it s production that sorts it out.
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