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Blue Nun attempts image update with Spirit appointment

The owners of Blue Nun, the infamously naff wine, have appointed Spirit to breathe new life into the brand with a pan-European advertising campaign.

HOTLINE

Ogilvy & Mather Europe has appointed Paul Smith as its new creative director. Smith, 50, was most recently international executive creative director at Grey.

Caribbean at centre of Morgan’s push

Morgan s Spiced, Seagram s rum brand, is using Britons who have a Caribbean heritage as the focal point for its latest advertising campaign through Partners BDDH.

Stars return from the grave in After Eight ad

J. Walter Thompson has put together a fantasy dinner party in a new commercial for After Eight dinner mints.

CLOSE-UP: CLIENT OF THE WEEK - Menezes refreshes UDV brand/UDV’s global director can’t stop talking about Johnnie Walker, Jenny Watts writes

Ivan Menezes, the global marketing director at UDV, will soon be spending much of his time attending the various launch parties around the world for his new Johnnie Walker ad campaign. So it s lucky that he enjoys the odd tipple.

WHAT’S HOT AND WHAT’S NOT: Craft skills are now firmly at the heart of the ad making process. Jane Austin and Gavin Boyter talk to some leading edge practitioners about the good, bad and over-used

POST-PRODUCTION SHARON REED, FRAMESTORE

PRIVATE VIEW

The sky is blue, Tony Blair is prime minister, Campaign comes out on a Thursday and John Webster is a genius.

CAMPAIGN DIARY

It sounds like the script for a Hollywood blockbuster - a tale involving shootings and kidnappings, and a showdown between a top commercials director and the world s biggest ad agency. The hoo-haa surrounding the new Tony Kaye-directed Bacardi commercial was for real but it was only the beginning of...

THE APG CREATIVE PLANNING AWARDS 1999: Special Award - Chair’s Award for Planning Craft Skills/Sponsored by AQRP

GOLD Title: Kellogg s Special K Agency: J. Walter Thompson Author: Jason Chebib Creative Director: Jaspar Shelbourne Art Director: Joanna Dickerson Copywriter: Richard Spencer Client: Kellogg s Product: Special K

THE APG CREATIVE PLANNING AWARDS 1999: New Broadcast Campaign - Sponsored by Wendy Braverman Associates

GOLD Title: Ford Transit Agency: Ogilvy Mather Author: Peter Le Boutillier Creative Director: John Kelley Art Director: Steve Shotton Copywriter: Sebastian Royce Client: Ford Product: Ford Transit

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