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HOTLINE

26 Nov 1999 | by KAREN YATES

Ogilvy & Mather Europe has appointed Paul Smith as its new creative director. Smith, 50, was most recently international executive creative director at Grey.

Flu Plus film brings symptoms to life

26 Nov 1999 | by JOHN TYLEE

SmithKline Beecham is capitalising on the season of flu, coughs and colds with a pounds 4 million national TV campaign to support its Beechams Flu Plus brand.

CAMPAIGN CRAFT: PORTFOLIO ACNE

26 Nov 1999 | by JENNY WATTS

A strange phenomenon has been sweeping the playgrounds of Sweden recently. In schools throughout the nation can be heard harmonious young voices singing in chorus: I m Ipren,the intelligent painkiller. Such is the impact Acne International s commercials are having on the Swedish public.

THE APG CREATIVE PLANNING AWARDS 1999: Special Award - Most Innovative Use of Research/Sponsored by 2CV:Research

26 Nov 1999

GOLD Title: Whiskas Agency: M Saatchi Author: Amelia Hibbs Creative Director: Simon Dicketts Art Directors: Carlos Anuncibay, Max Landrik Copywriter: Tim Harris Client: Pedigree Product: Whiskas

STOP PRESS: Kendermanns wine appoints Phipps PR

26 Nov 1999 | by RICHARD EDWARDS

Dry white wine Kendermanns Dry Riesling has appointed Phipps PR to undertake a fully integrated marketing and PR campaign. The agency won a three-way pitch against Richmond Towers and Davis Associates. Work will be handled by Phipps Brand PR division separately from the team which works on the Wines...

Barbour appoints Trew Relations to brand task

26 Nov 1999 | by RICHARD EDWARDS

Barbour, the outdoor and country clothing brand, has awarded Trew Relations its consumer and trade PR account, in a bid to boost its appeal to a wider market.

MAIN FEATURE: War of the aisles - Supermarkets face more complex and numerous PR issues than ever before in their battle for supremacy

26 Nov 1999 | by RICHARD EDWARDS

Beef wars, Rip-Off Britain, genetically modified foods, bankrupt farmers, the death of the high street, ethical trading - supermarkets have hardly been out of the headlines this year, and mostly for the wrong reasons. As if that wasn t enough, two firm favourites - Marks and Spencer and Sainsbury s...

Coke and Marlboro Man voted 20th century’s brand heroes

25 Nov 1999 | by JANE BAINBRIDGE

Coca-Cola has been voted the brand of the century by Marketing s panel of experts in our celebration of the best of marketing over the past 100 years.

SmithKline Beecham

25 Nov 1999 | by PAUL WHITFIELD

With the winter flu season fast approaching, SmithKline Beecham is launching a pounds 4m television campaign for Beechams Flu Plus, set to run from this weekend until February. It shows a woman suffering the different symptoms of flu through visual metaphors: ice crystals and flames on her face; a hydraulic...

Atlas signed to launch Perfume Shop campaign

25 Nov 1999 | by ANNE-MARIE CRAWFORD

The Perfume Shop, a discount fragrance retailer, has hired Atlas Advertising to create its first ad campaign.

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