Boomerang Media, the free postcard company, is offering advertisers access to Britain s ABC1 style leaders via a distribution network of 400 trendy bars.
The Periodical Publishers Association plans to set up a cross-industry group to find ways of solving the increasing problems of late payments to magazines by media agencies.
The South African Tourist Board (Satour) has teamed up with Taxi Media to use London s cab drivers as a visual and aural advertising device.
Internet publishers have attacked the BBC s online expansion, saying that the public broadcaster will squeeze out smaller commercial players and stifle investment in the sector.
A planning unit specialising in direct response media is being launched by Lowe Direct and sister Interpublic company Western International Media.
Optimedia has scooped the pounds 7 million pan-European Tommy Hilfiger account, and plans to focus the fashion giant s spend on event sponsorship and a number of core media vehicles.
Chrysalis Radio last week posted an impressive 50 per cent increase in sales, buoyed by the success of its Galaxy and Heart stations.
Internet World, which re-launches next week, will carry 53 pages of ads in a 100-page issue - and it has started a search for more sales staff.
Eurosport has sold a spot and sponsorship campaign to banking giant ABN-Amro.
Client Budget Past 12 Incumbent Shortlist Main pounds months media m Beiersdorf (pan-Euro) 130.0 N/A Carat Carat, BMP OMD, CIA TV, press Castrol N/A 2.0 Zenith N/A Press Emap Metro 9.0 1.8 Motive/ Booth Lockett Makin N/A TV, radio Lego (UK) 8.0 4.0 CIA Medianetwork N/A TV...
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