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Bacardi Breezer has signed a pounds 700,000 deal to be the sole sponsor of London Transport over the Millennium celebrations and will fund free bus and tube travel home for central London revellers on New Year s Eve.
Channel 5 and Bass have struck the first deal of its kind for UK television, in which the advertiser s Hooch brand will sponsor the production of 20 short films for pounds 150,000.
Camelot blamed the rising cost of marketing the National Lottery this week as a key reason for a 40% slump in profits in the past six months, while sales continue to fall.
British Airways veteran ad chief, Derek Dear, is moving to manage the airline s programme of millennium marketing projects, including its sponsorship of the Dome and the London Eye ferris wheel.
Coca-Cola has been voted the brand of the century by Marketing s panel of experts in our celebration of the best of marketing over the past 100 years.
Graham Hinton has been axed as chairman of Bates UK, ending weeks of speculation about his future at the troubled agency. His replacement is Toby Hoare, who was chief executive of Young & Rubicam until its merger with Rainey Kelly Campbell Roalfe.
Groupe Danone, the French-owned food and drinks giant, is understood to have retained Carat to handle its pounds 15m UK media buying account.
Littlewoods is to give its store fronts a new look as it tries to brighten up its old-fashioned image and appeal to a younger audience.
The Conservative Party has joined the Direct Marketing Association and the Consumers Association in calling for substantial changes to the Representation of the People Bill, outlined in last week s Queen s Speech.
With the winter flu season fast approaching, SmithKline Beecham is launching a pounds 4m television campaign for Beechams Flu Plus, set to run from this weekend until February. It shows a woman suffering the different symptoms of flu through visual metaphors: ice crystals and flames on her face; a hydraulic...
