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Rocket lands Eidos Interactive account as part of pounds 6m wins

Rocket has picked up a clutch of wins amounting to a claimed pounds 6 million in billings with its appointment by the entertainment software publisher, Eidos Interactive, alongside the Ministry of Sound and Granada Sky Broadcasting.

Sega calls media pitch for Dreamcast launch

Sega Europe is to hold a pan-European review of its pounds 63 million media planning and buying business as it prepares to see pitches for the creative task at the end of this week.

REVIEW: Marketing and advertising news in the week’s press

Soccer s hardman, Vinnie Jones, is to team up with the ex-England captain, Gary Lineker, in a new television ad for Walkers Crisps. Abbott Mead Vickers BBDO inherited the Lineker campaign from BMP DDB last year. - The Sun

OPINION: MILLS ON ... BT’S YOUTH STRATEGY

I know it s a little cruel, but it is hard to suppress a giggle at the thought of agencies as conventional as Abbott Mead Vickers, HHCL, Duckworth Finn and Wieden s new youth account. Indeed, there is something risible about the whole idea of BT holding a separate youth pitch. It s not difficult to...

STOP PRESS

Highland Distillers Group has created a standalone company in the UK to boost its performance in the spirits market. The division, headed by managing director Paul Grimwood will incorporate Remy & Associates and its Cointreau brands, which the company acquired last year. There will be around 50 redundancies...

Motorola changes

Motorola has restructured its consumer marketing department, appointing Keith Johnson as operations director for consumer solutions. He will take charge of UK marketing, advertising, call centres and direct marketing.

Gremlin in golf tie-in

Games publisher Gremlin Interactive is strengthening its Actua Sports brand by signing a licensing deal with the PGA European Tour. The three-year licence allows it to simulate golf courses and players down to their mannerisms. The golf series, in its fourth year, has earned Gremlin pounds 6m.

Oftel in rethink over extra number plans

Oftel is understood to be considering a U-turn on controversial plans to introduce an extra digit for all freephone numbers.

MEDIA: Tele 2 takes on Europe

Telecommunications group Tele2 Europe has appointed MediaVest as its pan-European media agency.

MEDIA: Sunday Business move

The Sunday Business is launching a special millennium rate card to capitalise on interest shown by the IT and retail sectors in advertising around the event.

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