29 Jan 1999
| by CLAIRE COZENS
Procter & Gamble has ditched Euro RSCG Worldwide from its global
agency roster.
Donald Seeley, True North s chief financial officer, is tipped to
take over as chairman when Bruce Mason retires at the end of March.
Company insiders say the odds favour an internal appointment and that
Seeley combines knowledge of the ad business with an ability to deal
with Wall Street.
29 Jan 1999
| by CLAIRE COZENS
Soccer s hardman, Vinnie Jones, is to team up with the ex-England
captain, Gary Lineker, in a new television ad for Walkers Crisps. Abbott
Mead Vickers BBDO inherited the Lineker campaign from BMP DDB last year.
- The Sun
29 Jan 1999
| by MAIRI CLARK
Bartle Bogle Hegarty has created a pounds 2.5 million brand
campaign for Warburtons, the UK s largest independent baker. The two
40-second commercials are targeted at mothers and intended to convey the
reassuring heritage of Warburtons product range. Both carry the endline,
Forgiveness. c/o Warburtons.
29 Jan 1999
| by EMMA HALL
Wieden s
Lion Bar next week, using the new strapline: Lion Bar - approach with
caution.
29 Jan 1999
| by MAIRI CLARK
Have you noticed all those ads with the client (or its clone) in
them, literally shouting the wonders of his offering to an unsuspecting
public? It started with the New Deal. This was a fresh Government
initiative, so it was just about acceptable to see a zealot shout about
its wonders to shocked train...
29 Jan 1999
| by PATRICK COLLISTER, executive creative d
All of the ads here are good. That said, each is good in a
different way.
29 Jan 1999
- Seagram America has awarded MediaCom, the Grey Advertising media network, a 50 million ( 30 million) media planning and buying assignment following a competitive pitch.
29 Jan 1999
- Seagram America has awarded MediaCom, the Grey Advertising media network, a 50 million ( 30 million) media planning and buying assignment following a competitive pitch.
28 Jan 1999
| by NEILL DENNY
Food products containing nicotine are being explored by Novartis,
the company producing nicotine replacement gum and patches.