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P&G ousts Euro in worldwide switch

Procter & Gamble has ditched Euro RSCG Worldwide from its global agency roster.

HOTLINE

Donald Seeley, True North s chief financial officer, is tipped to take over as chairman when Bruce Mason retires at the end of March. Company insiders say the odds favour an internal appointment and that Seeley combines knowledge of the ad business with an ability to deal with Wall Street.

REVIEW: Marketing and advertising news in the week’s press

Soccer s hardman, Vinnie Jones, is to team up with the ex-England captain, Gary Lineker, in a new television ad for Walkers Crisps. Abbott Mead Vickers BBDO inherited the Lineker campaign from BMP DDB last year. - The Sun

BBH to create pounds 2.5m brand promotion for Warburtons

Bartle Bogle Hegarty has created a pounds 2.5 million brand campaign for Warburtons, the UK s largest independent baker. The two 40-second commercials are targeted at mothers and intended to convey the reassuring heritage of Warburtons product range. Both carry the endline, Forgiveness. c/o Warburtons.

JWT unveils pan-Euro campaign for Lion Bar

Wieden s Lion Bar next week, using the new strapline: Lion Bar - approach with caution.

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

Have you noticed all those ads with the client (or its clone) in them, literally shouting the wonders of his offering to an unsuspecting public? It started with the New Deal. This was a fresh Government initiative, so it was just about acceptable to see a zealot shout about its wonders to shocked train...

PRIVATE VIEW

All of the ads here are good. That said, each is good in a different way.

Seagram awards $50m account to Mediacom

- Seagram America has awarded MediaCom, the Grey Advertising media network, a 50 million ( 30 million) media planning and buying assignment following a competitive pitch.

Seagram awards $50m account to Mediacom

- Seagram America has awarded MediaCom, the Grey Advertising media network, a 50 million ( 30 million) media planning and buying assignment following a competitive pitch.

Smokers may be offered nicotine food to help quit

Food products containing nicotine are being explored by Novartis, the company producing nicotine replacement gum and patches.

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