Alberto-Culver consolidates $60m US media account
29 Jan 1999
- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million) media planning and buying business with Carat/MBS, New York.
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The loss of its worldwide Procter & Gamble business will be a blow to the Euro RSCG network and throws a spotlight on the chairman, Alain de Pouzilhac's, plans for world domination.
- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million) media planning and buying business with Carat/MBS, New York.
- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million) media planning and buying business with Carat/MBS, New York.
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