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Marketing joins forces with top industry group

07 Jan 1999 | by NEILL DENNY

The Marketing Society s prestigious annual awards will be covered exclusively by Marketing from next year as part of a wide-ranging tie-up between the society and the magazine.

Big Mac blunder hits McDonald’s

07 Jan 1999 | by IAN DARBY

McDonald s is planning to push ahead with a range of other price promotions to mark its 25th anniversary in the UK despite this week s Big Mac fiasco.

Camelot plans Instants assault

07 Jan 1999 | by STEVE BELL

Camelot is to relaunch its Instants scratchcard brand in February with a new strapline If You re Game We Are , in a bid to reverse a serious slump in sales. The National Lottery operator has also hired a new below-the-line shop to support the drive.

Tories bring in direct chief to bolster income

07 Jan 1999 | by LISA CAMPBELL

The Conservative Party has hired DM expert Jane Keene to use the latest relationship marketing techniques to build membership and encourage individual donations.

Salaries rising but women still lag behind men

07 Jan 1999 | by JANE BAINBRIDGE

The average salary for marketing managers is pounds 31,855, rising to pounds 51,246 for marketing directors, according to this year s Marketing salary survey of 1000 marketers.

STOP PRESS

07 Jan 1999 | by IAN DARBY

BT is understood to be talking to a number of smaller agencies about splitting up its advertising account, which is up for pitch. The press and TV account, worth more than pounds 60m, is held by Abbott Mead Vickers BBDO.

FCA to give bingo a new image

07 Jan 1999 | by IAN DARBY

FCA has been charged with improving bingo s dowdy image and attracting younger players.

KLP leads pounds 10m acquisition trail

07 Jan 1999 | by IAN DARBY

The Euro RSCG group is spending pounds 10m buying other companies to boost its below-the-line capabilities through its KLP agency network.

Global role at brewer

07 Jan 1999 | by IAN DARBY

Guinness is boosting its international marketing by appointing a head of global purchasing to oversee agency services.

Bowen for video firm

07 Jan 1999 | by IAN DARBY

Video rental firm Blockbuster has turned to entertainment marketing specialist Claire Bowen to head its move into new countries. She will take on the newly created role of international marketing director.

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