FCA! asks public to test their breath in Wisdom office stunt
10 Dec 1999 | by ELEANOR TRICKETT
FCA! is playing on Christmas party-goers insecurities about bad breath in an innovative campaign for Wisdom Toothbrushes.
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FHM Bionic muscles in on fitness magazines
13 Dec 1999 | by COLIN GRIMSHAW
FHM readers who want a different kind of six pack from the one they usually carry home from the offie can get in shape with a new brand extension - FHM Bionic.
Grey helps NHS say ’no’ to non-critical cases at Christmas
03 Dec 1999 | by ELEANOR TRICKETT
Beer mats and bus tickets are being used in a Government-sponsored campaign to ease pressures on the National Health Service over Christmas and the New Year break.
Ogilvy Group lands leading healthcare advertising agency
19 Nov 1999 | by ELEANOR TRICKETT
The Ogilvy Group has acquired the UK s largest independent healthcare advertising agency, Matthew Poppy Advertising.
Emap rejigs its operations to boost ad opportunities
18 Nov 1999 | by ANNE-MARIE CRAWFORD
Emap is restructuring its media interests to make it easier for clients to find advertising solutions across its titles, and to drive revenues.
Cordiant buys healthcare specialist in US for pounds 113m
12 Nov 1999 | by JOHN TYLEE
Cordiant, the Bates network parent, is poised for more acquisitions in the wake of its pounds 113 million acquisition of Healthworld Corporation, the US-based healthcare specialist.
Stop Press
11 Nov 1999 | by ALEXANDRA JARDINE
Total average daily TV viewing has remained constant at nearly three hours a day, according to the Institute of Practitioners in Advertising s latest Trends in Television report. The report also revealed that Channel 5 s share of all viewing rose from 4.7% to 5.8% year on year. ITV slipped from 30.6%...
CAREERS: Movers
11 Nov 1999
Lucie Morran takes on the new role of marketing manager at Patak s Indian Foods. She is responsible for all frozen categories, soups and poppadums, and will oversee the group s public relations.
MARKETING MIX: Whizz-Kidz sets a pounds 1m target for 2000 marathon
11 Nov 1999
In 1990, two colleagues ran the London Marathon to raise money for a wheelchair for a young girl with cerebral palsy, and raised pounds 11,000.
DIRECT: Blood service to aim campaign at expectant dads
04 Nov 1999 | by PAUL WHITFIELD
The National Blood Service (NBS) is launching a direct marketing campaign to encourage men to give blood.
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