Adwatch winners of 1999
16 Dec 1999 | by GAIL KEMP
Overall ad budgets are down on 1998, but some companies are starting to reap the rewards of several years of brand-building
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They ve got Richard E. Grant banged up in a sound booth, right, and they re force-feeding him plums and playing old Donald Sinden VOs through his cans. They wait, that s what they do, until the gasping thesp is well luvvied-up and banging his head against the sound-proof glazing.
Overall ad budgets are down on 1998, but some companies are starting to reap the rewards of several years of brand-building
Bartle Bogle Hegarty is courting more controversy over its Boddingtons beer ads with a new execution in which a cud-chewing cow remarks: Good grass man.
The healthcare company, Stafford-Miller, has been condemned as irresponsible by advertising watchdogs who have accused it of encouraging violence against women.
Trillion. It s a real boy s-toy of a word - a billion K - it s also the number of US dollars that IDC predicts the internet economy will be worth by 2001. Which is doubtless why everyone s looking to carve a slice of that sticky-portal pie and may explain the recent surge of interest in sites that offer...
I m a sad and lonely earthworm. So sad and lonely and blue. Having said that, I m probably the only slimy, hermaphrodite, dirt-gobbling, animatronic member of the Oligochaeta family capable of pulling off an even passable impersonation of Perry Como. Oh, and I m starring in the best commercial on television....
With less than 20 per cent of pharmacies displaying the universal green cross sign outside their premises, the Sure Group claims to have spotted an unexploited advertising opportunity.
WINNER Client Royal Mail Agency Joshua HIGHLY COMMENDED Client Novartis Animal Health UK Agency MBS Advertising HIGHLY COMMENDED Client Sovereign Finance Agency Kinesis Creative
SmithKline Beecham is capitalising on the season of flu, coughs and colds with a pounds 4 million national TV campaign to support its Beechams Flu Plus brand.
A strange phenomenon has been sweeping the playgrounds of Sweden recently. In schools throughout the nation can be heard harmonious young voices singing in chorus: I m Ipren,the intelligent painkiller. Such is the impact Acne International s commercials are having on the Swedish public.