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PRIVATE VIEW

They ve got Richard E. Grant banged up in a sound booth, right, and they re force-feeding him plums and playing old Donald Sinden VOs through his cans. They wait, that s what they do, until the gasping thesp is well luvvied-up and banging his head against the sound-proof glazing.

Adwatch winners of 1999

Overall ad budgets are down on 1998, but some companies are starting to reap the rewards of several years of brand-building

Boddingtons ad in drugs controversy

Bartle Bogle Hegarty is courting more controversy over its Boddingtons beer ads with a new execution in which a cud-chewing cow remarks: Good grass man.

ASA lambasts poster for Louis Marcel

The healthcare company, Stafford-Miller, has been condemned as irresponsible by advertising watchdogs who have accused it of encouraging violence against women.

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH PATRICK SEMPLE

Trillion. It s a real boy s-toy of a word - a billion K - it s also the number of US dollars that IDC predicts the internet economy will be worth by 2001. Which is doubtless why everyone s looking to carve a slice of that sticky-portal pie and may explain the recent surge of interest in sites that offer...

PRIVATE VIEW

I m a sad and lonely earthworm. So sad and lonely and blue. Having said that, I m probably the only slimy, hermaphrodite, dirt-gobbling, animatronic member of the Oligochaeta family capable of pulling off an even passable impersonation of Perry Como. Oh, and I m starring in the best commercial on television....

Sure Group to place ads on pharmacy ’green cross’ signs

With less than 20 per cent of pharmacies displaying the universal green cross sign outside their premises, the Sure Group claims to have spotted an unexploited advertising opportunity.

RELATIONSHIP MARKETING AWARDS 1999: Best Business-to-business programme

WINNER Client Royal Mail Agency Joshua HIGHLY COMMENDED Client Novartis Animal Health UK Agency MBS Advertising HIGHLY COMMENDED Client Sovereign Finance Agency Kinesis Creative

Flu Plus film brings symptoms to life

SmithKline Beecham is capitalising on the season of flu, coughs and colds with a pounds 4 million national TV campaign to support its Beechams Flu Plus brand.

CAMPAIGN CRAFT: PORTFOLIO ACNE

A strange phenomenon has been sweeping the playgrounds of Sweden recently. In schools throughout the nation can be heard harmonious young voices singing in chorus: I m Ipren,the intelligent painkiller. Such is the impact Acne International s commercials are having on the Swedish public.

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