Click 
to remove filters
Daz kicks off its pounds 6 million sponsorship of Emmerdale this week with a series of idents featuring two canine brand spokesmen, Jonno and Barry.
Carlton Communications chief executive Steven Cain has confirmed he is to leave at the end of January as the company s merger with United News s chief executive, will take the role of chief executive in the enlarged group.
Jacob s Bakery is to continue its sponsorship of ITV s Who Wants to be a Millionaire into the new year, on the back of rising sales of its Crackers and Twiglets brands.
McDonald s this week unveiled its first UK web initiative. The site ties into its sponsorship of the millennium celebrations and positions the brand as caring and community-focused.
Smile, the new internet banking service from the Co-operative Bank, is to sponsor this Saturday s British Comedy Awards as part of a three-year deal with the ITV Network. The sponsorship is the first by an internet company on ITV and forms the basis for a wider marketing campaign for Smile by Partners...
Men s tennis body, the ATP, is to run a global advertising campaign through marketing partner ISL Worldwide to raise the profile of the sport. It is expected to hire an ad agency early next year.
Nike, the sportswear giant, is to replace its rival Reebok as sponsor of the Sydney Olympic Games next year.
Channel 5 s The Roseanne Show has been warned by the Independent Television Commission (ITC) about giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a programme broadcast on September 8 in which viewers asked the presenter Roseanne Barr questions via the internet....
Friends thought I was bordering on the suicidal when I told them, in June 1997, I was taking the role of commercial director at the Millennium Dome.
Trinity Mirror has restructured its interactive media sales department.
