The confirmation that Richard Branson really is going to bid again against Camelot for the National Lottery licence will tee up one of the first great marketing and PR battles of the next century. The contest to see if something different is going to follow It could be you , and Maybe just Maybe...
Think global, act local. It s one of the most easily-trotted out phrases in marketing. It sums up the business missions of some of the world s biggest companies, from McDonald s to Coca-Cola to Microsoft. But saying the words is a lot easier than delivering on them, and in many ways it s getting harder.
Sorry, I can t connect you to the rant at the moment - I ve got somebody on the other line. Do you mind holding? (Insert Richard Clayderman playing Greensleeves.) Hello? Oh yes, the rant. I ll put you through.
With Agency of the Year voting coming up, here follows a cautionary tale about how not to make friends and influence people at Campaign - and on the importance of learning how to use your e-mail properly.
United Biscuits has consolidated its PR by appointing Lexis PR as the lead agency for KP Foods, on fees in excess of pounds 250,000. The work was won after a two-way pitch against four-year incumbent, Countrywide Porter Novelli.
Orange has hired Henry s House to promote its substantial film sponsorship programme, on an estimated budget of pounds 500,000.
Ford Europe has promoted Jaguar PR chief Joe Greenwell to the post of vice-president in charge of communications and public affairs.
IPC is believed to be looking for an agency to handle PR for the relaunch of iconic sixties and seventies magazine Nova.
The PR industry will enter the new millennium with increased status and confidence following the overwhelming success this week of Text 100 s stock market listing.
Superdrug has hired Safeway s consumer PR head, Janey Berry, to replace PR manager Catherine Emanuel, who left last summer.
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