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Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago to become chief...
Once again, Ikea, the Swedish furniture retailer, is courting controversy by insulting the English before asking us to buy its furniture (Campaign, 18 September).
John Owen chooses the new Ikea campaign from St Luke s: I m not that sure about the dodgy Swedish geezer who keeps popping up in the 50-second adverts, but the shorter spots are pure gems. Written by Al Young, art directed by Julian Vizard, directed by Jesse Peretz at Cowboy Films.
It is traditional that during the month of September, one cannot open a broadsheet newspaper without coming across lists of university places still up for grabs and worthy articles about how your average 18-year-old can still keep a grip on their finances after receiving more money than they ve ever...
Littlewoods has poached Susan Murray from Diageo to take on the group marketing director s role. She will form part of a team overseeing a radical shake-up in the pools and retail group s operation, where 500 senior managers have been offered redundancy.
Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend its leading 30% share of the competitive credit card market.
Dixons Group is to offer consumers free branded internet access in an aggressive marketing move designed to undermine competitors in the field.
Somerfield is spending pounds 7m on TV ads for its cut-price store chain Kwik Save despite plans to phase out the brand over the next two to three years.
Shell is restructuring all its marketing operations in Europe, following the announcement last week that it is to close four national head offices in Europe including Shell-Mex House, Shell UK s head office in London.
Fashion shoe retailer Ravel is seeking its first advertising agency in a bid to move its marketing focus beyond in-store promotions.
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