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Seagram in search for shop to handle pounds 2m Morgan’s task

25 Sep 1998 | by EMMA HALL

Seagram, the international drinks giant, is talking to agencies about its pounds 2 million Captain Morgan s Spiced Rum advertising account.

Norowzian appeals against Guinness verdict

25 Sep 1998 | by JOHN TYLEE

The legal controversy surrounding a Guinness TV commercial, which is claimed to have exposed a serious flaw in Britain s copyright laws, is to go to the Court of Appeal.

REVIEW: Marketing and advertising news in the week’s press

25 Sep 1998 | by Our Parliamentary correspondent

Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago to become chief...

Y&R creates French urban feel for latest Kronenbourg work

25 Sep 1998 | by MAIRI CLARK

Young & Rubicam has unveiled a TV and cinema campaign for Kronenbourg 1664, the Scottish Courage premium lager, based on well-known French expressions.

DMB&B brings fun to Mars television spots

25 Sep 1998 | by MAIRI CLARK

Mars is introducing a new endline for its famous Mars Bar brand with a pounds 5 million national advertising campaign through DMB&B

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

25 Sep 1998 | by STEFANO HATFIELD

Rosie Boycott, the editor of the Express, scored a double publicity coup last week. Not only was she a contributing editor to Campaign s 30th anniversary issue, but she was the subject of Channel 4 s prestigious Cutting Edge documentary.

PRIVATE VIEW

25 Sep 1998 | by BILLY MAWHINNEY, a creative director at

Maybe it s because I m celebrating 25 years of wedded bliss this week with Vicky, the love of my life, that I found the Pearl Assurance ad with a teenage daughter advising her divorced dad to get his finances sorted out a bit odd.

PlayStation opts for direct sales

24 Sep 1998 | by LISA CAMPBELL

Sony Computer Entertainment is bypassing retailers to sell PlayStation consoles direct to customers for the first time, using a Pepsi database.

STOP PRESS

24 Sep 1998 | by BINNUR BEYAZTAS

Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend its leading 30% share of the competitive credit card market.

Scottish Courage

24 Sep 1998 | by DANNY ROGERS

Scottish Courage is emphasising the sophisticated French heritage of its Kronenbourg 1664 lager with a pounds 10m marketing campaign. New advertising breaks next week which interprets popular French phrases. Deja vu (above) features a woman posing as a lost tourist to get a succession of men to buy...

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