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Bartle Bogle Hegarty is closing its ten-year-old direct marketing operation, Limbo, and will bring the staff and a handful of its clients in-house to form a new division of the ad agency.
British Airways is launching a promotion through three of its below-the-line agencies, Carlson, Tullo Marshall Warren and Claydon Heeley, for its premium business traveller product, Club World.
Brann London is beefing up its new-business stance by poaching Wunderman Cato Johnson s new-business director, Nina Jasinski.
It is traditional that during the month of September, one cannot open a broadsheet newspaper without coming across lists of university places still up for grabs and worthy articles about how your average 18-year-old can still keep a grip on their finances after receiving more money than they ve ever...
In the direct marketing village, gossipy neighbours lean over the fence and chat about the latest rash of start-up agencies. Why did no agency planners get their names on the door? Why are all the creative directors called Steve? Why did none of them choose a daft, one-word name, like ... Palaver?
Sony Computer Entertainment is bypassing retailers to sell PlayStation consoles direct to customers for the first time, using a Pepsi database.
Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend its leading 30% share of the competitive credit card market.
Unit trust company Save & Prosper has embarked on a pounds 5m rebranding campaign, introducing a new logo and simplifying its product range to attract consumers confused by the jargon surrounding financial products.
Expenditure on direct mail in the first half of 1998 has exceeded pounds 1.2bn, according to figures from the Direct Mail Information Service. This is almost as much as the record spend of pounds 1.5bn for the whole of 1997.
When Boots half-year results are announced on Guy Fawkes night, they are unlikely to prompt any financial fireworks, but they ll nevertheless bring smiles to many readers lips.
