to remove filtersDiesel revamps to go upmarket
03 Sep 1998 | by LUCY BARRETT
Diesel, the Italian fashion brand, this week split from its global advertising agency, Lowe Howard-Spink, as it tries to drive its brand upmarket.
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CWC beats BT in race to new net access scheme
03 Sep 1998 | by LISA CAMPBELL
Cable & Wireless Communications has beaten BT to the launch of a pay-as-you-go internet service.
Granada ad tactics spark storm
03 Sep 1998 | by ANNE-MARIE CRAWFORD
Companies such as Unilever and Procter & Gamble are being forced to pay more to advertise in certain parts of the UK because Granada Group is spending heavily in its own ITV sales regions.
Eidos snaps up Michael Owen in video game deal
03 Sep 1998 | by LISA CAMPBELL
Computer games firm Eidos has secured a deal with teenage football sensation Michael Owen to produce a new video game, Michael Owen s World League Soccer 99.
Web threat to reveal Scottish Widows’ assets
03 Sep 1998 | by STEVE BELL
Scottish Widows, the financial services brand whose symbol is an attractive woman in a black shroud, is threatening legal action against a web site which is promising to show her naked if it receives enough money.
STOP PRESS
03 Sep 1998 | by BINNUR BEYAZTAS
Southern Electric and Scottish Hydro-Electric are merging to form a new company, Scottish and Southern Energy. Valued at pounds 5bn, it will be one of the largest energy supply businesses in the UK, with 3.3 million customers. Southern chief executive Jim Forbes is to take the same role at the new group....
Sporting Life resumes ad pitch
03 Sep 1998 | by BINNUR BEYAZTAS
After a seven-month delay the Mirror Group has invited five agencies to pitch for the creative advertising account for Sporting Life, the newspaper that will re-launch as a daily next year.
Retail boss joins British Gas team
03 Sep 1998 | by BINNUR BEYAZTAS
British Gas Energy Centres, the retail arm of Centrica, has appointed Nigel Kenyon Jones as its marketing director following the departure of Liz Hendersen four months ago.
Mothercare rethinks
03 Sep 1998 | by BINNUR BEYAZTAS
Mothercare, the children s clothing retailer, has appointed advertising agency Duckworth Finn Grubb Waters on a project basis to polish up its image and win back market share lost to retail rivals.
Pettett returns for Loaded role
03 Sep 1998 | by BINNUR BEYAZTAS
IPC Magazines has named a new publisher for its best-selling lads magazine, Loaded.
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