Playstation film aims at broad target group
28 Aug 1998 | by CLAIRE COZENS
Sony Playstation will this week unveil a pounds 9 million pan-European ad campaign designed to dispel the myth that video gaming is the sole preserve of the teenager.
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Oracle pools pounds 20m non-US advertising into DDB’s network
28 Aug 1998 | by EMMA HALL
The DDB network is thought to have won the international advertising account for Oracle, the computer company, in all territories outside the US.
OgilvyOne launches campaign to boost IBM’s e-mail trade
28 Aug 1998 | by ASHLEY DAVIES
OgilvyOne has unveiled a new direct mail campaign for IBM which is aimed at boosting the computer giant s e-mail business among hoteliers in Europe.
Apple follows ’think different’ with push for new iMac model
28 Aug 1998 | by ELEANOR TRICKETT
Apple Computer is backing the launch of its futuristic iMac personal computer with a dollars 100 million global campaign through the US-based agency, TBWA Chiat/Day.
CLIENT OF THE WEEK: Could the iMac revive Apple? Alan Hely hopes a ’funky’ computer will help boost sales, Harriet Green says
28 Aug 1998 | by HARRIET GREEN
Alan Hely has been stuck all day in a cupboard-sized room in the bowels of a London hotel. It s claustrophobic, he s run out of biscuits and the tea is stewed.
Sony cuts price of game console
27 Aug 1998 | by ANNE-MARIE CRAWFORD
Sony is aiming to increase its games-console market share by dropping the price of the PlayStation to pounds 99.99 from this Friday.
iMac push to be Apple’s biggest
27 Aug 1998 | by LISA CAMPBELL
Apple is backing the launch of its iMac personal computer with its biggest campaign to date.
Games industry in mailshot push
27 Aug 1998 | by LISA CAMPBELL
Gamers can expect larger than usual piles of post in the run-up to the crucial pre-Christmas season, as the video-games industry builds up its direct-marketing efforts.
MEDIA: New PlayStation mag
27 Aug 1998 | by ANNE-MARIE CRAWFORD
Specialist computer publisher Rapide launches Station this week, a monthly Sony PlayStation title with a regular covermounted demo disc.
BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports
27 Aug 1998 | by FRAN LITTLEWOOD
Marketing in the IT sector is without doubt becoming more sophisticated.
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