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Oracle pools pounds 20m non-US advertising into DDB’s network

28 Aug 1998 | by EMMA HALL

The DDB network is thought to have won the international advertising account for Oracle, the computer company, in all territories outside the US.

Playstation film aims at broad target group

28 Aug 1998 | by CLAIRE COZENS

Sony Playstation will this week unveil a pounds 9 million pan-European ad campaign designed to dispel the myth that video gaming is the sole preserve of the teenager.

AKQA designs online banner ads for C&W

28 Aug 1998 | by MAIRI CLARK

Cable & Wireless Communications is advertising on the internet for the first time with a series of banner ads to run on digital titles. It is supporting the online ads with a direct mailing to all of its existing customers.

OgilvyOne launches campaign to boost IBM’s e-mail trade

28 Aug 1998 | by ASHLEY DAVIES

OgilvyOne has unveiled a new direct mail campaign for IBM which is aimed at boosting the computer giant s e-mail business among hoteliers in Europe.

Apple follows ’think different’ with push for new iMac model

28 Aug 1998 | by ELEANOR TRICKETT

Apple Computer is backing the launch of its futuristic iMac personal computer with a dollars 100 million global campaign through the US-based agency, TBWA Chiat/Day.

CLIENT OF THE WEEK: Could the iMac revive Apple? Alan Hely hopes a ’funky’ computer will help boost sales, Harriet Green says

28 Aug 1998 | by HARRIET GREEN

Alan Hely has been stuck all day in a cupboard-sized room in the bowels of a London hotel. It s claustrophobic, he s run out of biscuits and the tea is stewed.

OPINION: PICK OF THE WEEK

28 Aug 1998 | by CLAIRE COZENS

Claire Cozens picks Abbott Mead Vickers BBDO s spot for BT: The cringing teenager is brilliantly observed, but it s a shame the creative team have so little faith in the ad. A call to AMV brought pleas for it not to be the Turkey. Written by Victoria Fallon, art directed by Steve Hudson, dir-ected...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

28 Aug 1998 | by SHAUN MCILRATH and IAN HARDING, joint c

If the papers are to be believed, recession lurks around the corner.

STOP PRESS

27 Aug 1998 | by BINNUR BEYAZTAS

British Interactive Broadcasting has drawn up a shortlist of four advertising agencies to pitch for its creative and media business, believed to be worth about pounds 40m. The competitors are Saatchi & Saatchi, Ogilvy & Mather, Lowe Howard-Spink and Bartle Bogle Hegarty. A decision is expected in the...

Sony cuts price of game console

27 Aug 1998 | by ANNE-MARIE CRAWFORD

Sony is aiming to increase its games-console market share by dropping the price of the PlayStation to pounds 99.99 from this Friday.

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