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CampaignLive continues to break the top industry stories. Here are just some of the headlines this week:
Nike (UK) is to take Savacentre to court over allegations that the Sainsbury s subsidiary is selling counterfeit Nike goods in its stores. The sports giant said HM Customs had alerted it to a suspicious consignment of 25,000 garments spotted entering the country. Nike officials later claimed to have...
Ronnie Corbett and Ronnie Barker are to be reunited in an ad for Pizza Hut. The ad, through Abbott Mead Vickers BBDO, will focus on Corbett s diminutive stature and will feature his famous easy chair. Barker will provide the voiceover. - Daily Mail
French Connection has launched the latest phase of its ad campaign with posters bearing a characteristically risque slogan, my place now , together with the FCUK trademark logo.
The trouble with loyalty cards is the trouble with loyalty itself: it can be something of a moveable feast. Advertisers, essentially, are looking for the kind of devotion the former US president, Lyndon Johnson, demanded from his staff: I want real loyalty, he used to say about prospective aides....
THE BUYER Eleanor Trickett, Campaign
Sainsbury s got off to a bad start with its Reward Card: before it was even conceived, the supermarket tried to knock Tesco s Clubcard, which had benefited enormously from being first on the market in a new sector. Consumers, Sainsbury s said, would not be influenced by such stunts.
Troubled DIY chain Do It All has lost its two senior marketers after Boots last week completed its sale for pounds 68m to Focus DIY.
Gap has launched a global ad campaign for its Original Fit jeans.
Tesco s Clubcard and Sainsbury s Reward schemes have resulted in retail direct loyalty mail accounting for almost half of all loyalty mail posted in the first quarter of this year, according to research company Market Movements.
