28 Aug 1998
| by KAREN YATES
WCRS has won a coveted place on the roster of the German-owned
household goods giant, Benckiser, by scooping the pounds 5 million
advertising account of its Vanish range of stain removers.
28 Aug 1998
| by EMMA HALL
Nike (UK) is to take Savacentre to court over allegations that the
Sainsbury s subsidiary is selling counterfeit Nike goods in its stores.
The sports giant said HM Customs had alerted it to a suspicious
consignment of 25,000 garments spotted entering the country. Nike
officials later claimed to have...
Procter s largest advertiser, has forecast that
80 per cent of its dollars 3 billion global advertising budget could be
spent on interactive digital media within the next five years.
28 Aug 1998
| by STEFANO HATFIELD
The press release from Sky says that Seinfeld is often described as
a show about nothing . Certainly, when random scenes reveal someone in
a restaurant being castigated for eating a sandwich with eww, fingers
- it s now cool to eat them with a knife and fork - one can
acquiesce.
28 Aug 1998
| by GORDON MACMILLAN
Gordon MacMillan chooses the new Armani spot: It s those
aloof-looking models. Shot in black and white. Stilted voices. Again.
They say things such as she wants me , he likes to be touched and
she s mine . No seriously. It s irony-free and not a spoof. Armani s
new fragrance, brought to you by...
28 Aug 1998
| by PETER GATLEY, a senior art director at
Unless you are sent brilliant campaigns, these reviews can be a bit
daunting to someone like me who has about five friends.
28 Aug 1998
There is little people won t do to help out a client or
advertiser.
27 Aug 1998
Pfizer is planning an awareness-raising campaign for erectile
dysfunction (ED) to coincide with the UK launch of its Viagra drug, now
expected next month.
27 Aug 1998
| by SURDEP SEHMAR, Senior Multimedia Author
Gillette, the personal-products company famous for its razors, is
investing heavily in online advertising for the launch of the UK s first
triple-blade razor.
21 Aug 1998
| by CLAIRE COZENS
Abbott Mead Vickers BBDO is expected to keep pounds 10 million of
Wella haircare business in the UK in spite of BBDO s loss of the global
account, estimated to be worth dollars 50 million.