28 Aug 1998
| by HARRIET GREEN
Wieden s main advertising agency, has fired two
senior executives from its Amsterdam office after it emerged they were
working on a new-business pitch for Nike s arch-rival, Adidas.
Sky Television has unveiled details of its six digital TV packages
and has started talks with national newspapers about a
multi-million-pound ad blitz during the week of its launch on 1
October.
28 Aug 1998
| by AMANDA HALL
Tony Douglas, the chief executive of the Central Office of
Information, is to quit the Government s top communications job in order
to return to agency life as chairman of FCB Europe.
28 Aug 1998
| by KAREN YATES
WCRS has won a coveted place on the roster of the German-owned
household goods giant, Benckiser, by scooping the pounds 5 million
advertising account of its Vanish range of stain removers.
28 Aug 1998
| by EMMA HALL
The DDB network is thought to have won the international
advertising account for Oracle, the computer company, in all territories
outside the US.
Channel 4 has unveiled its first autumn schedule since the
appointment of Michael Jackson as chief executive last year with a
package of major new comedy and drama series, a drive to make Wednesday
nights appointment-to-view evenings and a commitment to market the
schedule directly to agencies.
28 Aug 1998
| by CLAIRE COZENS
Profit margins at Britain s agencies are being hit by runaway
salary costs, according to research carried out for Campaign by the
specialist accountancy firm, Willott Kingston Smith.
28 Aug 1998
| by EMMA HALL
The Open University has appointed Mellors Reay & Partners to handle
its first television advertising campaign since 1994.
28 Aug 1998
| by EMMA HALL
Rainey Kelly Campbell Roalfe has been appointed to overhaul Virgin
Direct s brand strategy as the financial services company prepares to
move into the next phase of its development.
28 Aug 1998
| by KAREN YATES
News International will hike the Times and Sunday Times s ratecards
by 10 and 5 per cent respectively from next month, but media buyers are
united in the belief that the increases are unattainable.