07 Aug 1998
| by Eleanor Trickett,
MindShare is poised to open an office in Japan as its holding
company WPP takes a 20% stake in Japan’s third-biggest ad agency, Asatsu DK.
07 Aug 1998
| by HARRIET GREEN and EMMA HALL
ONdigital, formerly known as British Digital Broadcasting, has
handed its pounds 40 million launch advertising to BMP DDB following an
acrimonious split with its incumbent agency, Abbott Mead Vickers
BBDO.
07 Aug 1998
| by EMMA HALL
Mother has won Emap Radio s flagship brand, Kiss 100, after a
five-way pitch against M&C Saatchi, HHCL & Partners, Mustoe Merriman
Herring Levy and Court Burkitt & Company.
07 Aug 1998
| by HARRIET GREEN and JOHN TYLEE
WCRS has scooped the creative account for Camelot s pounds 20
million National Lottery business, thwarting M&C Saatchi which had been
firm favourite for the business.
07 Aug 1998
| by ALI QASSIM
Leagas Delaney has taken the multi-million pound pan-European
advertising account for Nintendo in a final pitch against three German
agencies.
07 Aug 1998
| by ALI QASSIM
Clark s agency roster
with a brief to handle the pounds 3.5 million relaunch of its retail
shops.
07 Aug 1998
| by ALI QASSIM
Wim Wenders, the acclaimed director of Paris Texas and Wings of
Desire, has shot his first commercial in the UK, for Bass Brewers
Carling Premier brand.
07 Aug 1998
| by EMMA HALL
Young pounds 20 million global branding
account.
CableTel, the UK s third largest cable operator, has picked CKMP to
handle creative work on a pounds 3 million campaign to convince would-be
subscribers that it has more to offer than TV and telephones.
Hewlett-Packard is asking its main roster agencies to brainstorm on
a brief to give the computer and printer manufacturer a stronger
corporate image across the world.