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Telegraph signs for Premiership

25 Jun 1998 | by LUCY BARRETT

The Daily Telegraph has signed up to be an official FA Premier League sponsor as part of its strategy to become more closely identified with sport.

Compaq’s global review extends to DM agencies

25 Jun 1998 | by LISA CAMPBELL

Computer manufacturer Compaq is continuing a wholesale review of its marketing communications by looking for a number of new below-the-line agencies.

Ex-Sega boss to lead Lego drive

25 Jun 1998 | by LISA CAMPBELL

Lego Media, the toymaker s software, films and games spin-off, has appointed former Sega and BSkyB marketing director Simon Morris to spearhead the brand s ambitious plans.

DATABASES: D-day for data - A partnership between database companies and their suppliers is key to dodging the pitfalls of the Millennium Bug

25 Jun 1998 | by IAN DARBY

With less than 18 months to go before many computer chips trip up over the calendar change from 99 to 00, the government s task force, Action 2000, has already hired an agency, FCA, to handle a pounds 10m campaign alerting businesses to the dangers of the Millennium Bug (Marketing, last week).

HOTLINE

19 Jun 1998 | by HARRIET GREEN

Diageo, the company formed out of the merger of Guinness and Grand Metropolitan, is understood to have begun a review of its media suppliers by asking Media Audits to collate data on all its incumbent media planning and buying agencies in advance of streamlining its media suppliers.

DIRECT NEWS: FCA! secures pounds 10m Action 2000 task

19 Jun 1998 | by ALI QASSIM

FCA! has landed the pounds 10 million integrated communications campaign for Action 2000, the Department of Trade and Industry organisation set up to raise awareness of the dangers of the millennium computer bug.

GLOBAL BRIEF: Should agencies sue clients? - John Tylee reports on the ramifications of DMB&B’s courtroom confrontation

19 Jun 1998 | by JOHN TYLEE

Heat-of-the-moment threats of litigation by agencies against clients who dump them can usually be relied on to cool after a period of calm reflection.

INTERNATIONAL: WHAT’S HOT IN THE US

19 Jun 1998 | by CHERYL BERMAN

I have often thought highly emotional advertising that does not rely on comedy in any way is difficult to come by, yet it can be extremely effective in breaking through the clutter. It is different in that it attempts to touch a deeper chord with its audience, which is not always easy in 30 or 60 seconds.

FCA wins Millennium Bug task

18 Jun 1998 | by DANNY ROGERS

Action 2000, the Department of Trade and Industry organisation set up to make companies aware of the year 2000 date-change problem) and to encourage them to update their computer systems, has appointed FCA to handle its pounds 10m advertising account.

Thames Water director

18 Jun 1998 | by LUCY BARRETT

Thames Water has appointed Jonathan Russell as corporate affairs director.

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