26 Jun 1998
| by EMMA HALL in Cannes
Adidas has kicked off a shock pitch to find additional creative
agencies to work alongside the incumbent, Leagas Delaney, which for the
past five years has handled the entire dollars 120 million global
business.
26 Jun 1998
| by EMMA HALL in Cannes
Campaign has beaten off competition from Nike, Levi's, Pepsi and Sony to win the inaugural Cyber lion for brand promotion at this year's Cannes International Advertising Festival.
CampaignLive continued to break stories this week.
26 Jun 1998
| by HARRIET GREEN
Audiences stayed glued to their TV sets in the second week of the
World Cup tournament. Following an opening match viewing figure of 12
million, UK audiences for the big matches scaled heights normally
reserved for soap operas.
26 Jun 1998
| by HARRIET GREEN
Scoot, the telephone directory service formerly known as Freepages,
is reviewing its full-service advertising business nine months after
relaunching with a campaign through Wolff Olins and World Writers. The
review follows the arrival of Richard Thackray as marketing director two
weeks ago. Thackray...
26 Jun 1998
| by ELEANOR TRICKETT
Media companies are preparing to pitch for the Britannia Music
media planning and buying account as it goes up for review after 22
years with Carat.
26 Jun 1998
| by KAREN YATES
BMP DDB is launching a new unit dedicated to the creation and
production of radio commercials.
26 Jun 1998
| by MAIRI CLARK
The recent hiring spree at HHCL s
former board planning director on Nike.
26 Jun 1998
| by RICHARD COOK
Some things, it seemed, were still sacrosanct at the BBC. Chief
among them was its ability to dip in and out of the commercial sector as
its whims dictated, much to the annoyance of its bona fide commercial
rivals. Cross-promotion of its magazines on TV, the Perfect Day
promotion, the cavalier attitude...
26 Jun 1998
| by JADE GARRETT
I never want to merge again, are the weary words of John Govett,
P s marketing and sales director. The two ferry giants, P s first TV ads went on
air last Monday (Campaign, 19 June).