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Adidas begins trawl for additional creative shop

Adidas has kicked off a shock pitch to find additional creative agencies to work alongside the incumbent, Leagas Delaney, which for the past five years has handled the entire dollars 120 million global business.

CampaignLive wins Cyber lion award at Cannes ad festival

Campaign has beaten off competition from Nike, Levi's, Pepsi and Sony to win the inaugural Cyber lion for brand promotion at this year's Cannes International Advertising Festival.

CampaignLive Update

CampaignLive continued to break stories this week.

WORLD CUP WATCH

Audiences stayed glued to their TV sets in the second week of the World Cup tournament. Following an opening match viewing figure of 12 million, UK audiences for the big matches scaled heights normally reserved for soap operas.

HOTLINE

Scoot, the telephone directory service formerly known as Freepages, is reviewing its full-service advertising business nine months after relaunching with a campaign through Wolff Olins and World Writers. The review follows the arrival of Richard Thackray as marketing director two weeks ago. Thackray...

Five line up for Britannia media

Media companies are preparing to pitch for the Britannia Music media planning and buying account as it goes up for review after 22 years with Carat.

Burke to head BMP Wireless unit

BMP DDB is launching a new unit dedicated to the creation and production of radio commercials.

HHCL boosts ranks by hiring Litchfield for Go and Transco

The recent hiring spree at HHCL s former board planning director on Nike.

LIVE ISSUE/THE BBC BRAND: The BBC puts its brand value under the spotlight - Auntie has shown her true colours, but is it worth the wait, Richard Cook asks?

Some things, it seemed, were still sacrosanct at the BBC. Chief among them was its ability to dip in and out of the commercial sector as its whims dictated, much to the annoyance of its bona fide commercial rivals. Cross-promotion of its magazines on TV, the Perfect Day promotion, the cavalier attitude...

CLOSE-UP: CLIENT OF THE WEEK - Merged ferry giants go on TV. John Govett explains P&O Stena Line’s ’untypical’ ad approach. By Jade Garrett

I never want to merge again, are the weary words of John Govett, P s marketing and sales director. The two ferry giants, P s first TV ads went on air last Monday (Campaign, 19 June).

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