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There was some good work at Central St Martin s degree show last week. Some good examples of entrepreneurial skills too. Richard Le Cocq and John Comber, two final-year advertising students, managed to secure sponsorship from several companies and even won pounds 6,000 for the college. The teams scooped...
Court Burkitt & Company (CBC) has won its second train operater advertising account within a week. It will be creating a branding campaign for Great North Eastern Railway in the autumn, with media buying remaining with the Charles Walls Group. CBC has also picked up the advertising for South West Trains...
I m always suspicious of the self-consciously camp in marketing, and Diesel s ultra-camp advertising certainly knows what it is. The smart, young target consumers who, I presume, enjoy this stuff, must get a thrill from Diesel s arch confection.
The ITC is banning television ads which use small print. Car, telecoms and airline ads, which use the text to explain special conditions will be the worst affected. BT attracted the most complaints last year by consumers claiming its discounts were not clear enough.
The Virgin Clothing Company will unveil its first range at the end of June, backed by a pounds 4m national advertising campaign.
Negotiation: Concord
Every week the Careers page profiles a company running a job ad in this issue of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct answer will be picked by our random selector to win a bottle of champagne
Winner Client: Simon Jersey Agency: In-house
Winner Client: Simon Jersey Agency: In-house
Fashion Cafe, the designer restaurant chain fronted by the supermodels, Naomi Campbell, Elle MacPherson and Claudia Schiffer, is believed to have appointed Mellors Reay & Partners to handle its UK advertising.
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