Visa starts $40m pan-Euro rethink
26 Jun 1998 | by Harriet Green,
Visa International, the credit card brand, is reviewing its dollars 40 million pan-European advertising account as it seeks to heighten awareness of its name across the Continent.
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TBWA GGT Simons Palmer looks set to leap into second place in the UK agency rankings following its appointment as NatWest s integrated agency.
Visa International, the credit card brand, is reviewing its dollars 40 million pan-European advertising account as it seeks to heighten awareness of its name across the Continent.
Ian Schoolar, NatWest s head of brand communication, spoke exclusively to Campaign about the decision to hand TBWA GGT Simons Palmer its entire pounds 50 million above- and below-the-line business.
An agency s ability to triumph in the most gladiatorial part of the advertising process - the competitive pitch - is still seen as the ultimate test of advertising virility. So how did TBWA GGT Simons Palmer pull it off to win one of the largest accounts ever to have moved in the UK?
TBWA GGT Simons Palmer was just another clumsily named merger until last week when it won the pounds 50 million through-the-line NatWest account.
The IPR has appointed Colin Farrington as its new director general.
Credit Suisse Asset Management (CSAM), the global and institutional asset management arm of the Credit Suisse Group, has appointed Citigate Communications as its first UK corporate PR agency.
The proposed public offer of Wall Street s oldest and most successful investment bank, Goldman Sachs, produced a fairly typical response in the UK s daily press last week.
Investment bank Goldman Sachs has maintained a partnership structure for almost 130 years, only to announce this month that it will float off 15 to 20 per cent of its equity and become a publicly-listed company by the autumn. The move has raised questions over the continuing relevance of the partnership...