to remove filtersYorkie pounds 2m ties up football deal
04 Jun 1998 | by LUCY BARRETT
Nestle has signed up its chocolate brand Yorkie as an official sponsor for the FA Premier League s 1998/99 football season. The deal is believed to be worth pounds 2m.
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Fears on safety close branded cup screenings
04 Jun 1998 | by DANNY ROGERS
Police concerns over public safety have scuppered plans by Nestle and Whitbread to cash in on World Cup fever through branded screenings of England and Scotland matches.
Game on as Girl Power falters
04 Jun 1998 | by LISA CAMPBELL
Sony was given a last-minute OK by Geri Halliwell s lawyer to go ahead with its new Spice Girls video game on Tuesday night.
ITV cuts prices to attract more ads to matches
04 Jun 1998 | by ANNE-MARIE CRAWFORD
ITV has been forced to drop its prices to persuade a number of male-oriented brands to advertise during the World Cup.
Hello! sees red over soft-porn magazine mimic
04 Jun 1998 | by ANNE-MARIE CRAWFORD
Hello! Magazine is considering legal action against rival publisher Northern & Shell over its new soft-porn title, Posh Wives!
STOP PRESS
04 Jun 1998 | by DANNY ROGERS
US media group Clear Channel won control of UK poster firm The More Group on Tuesday, after gaining more than 50% of its shares. The purchase follows the referral of French group Decaux s offer for More to the Monopolies and Mergers Commission two weeks ago. Clear Channel now owns 200,000 outdoor ad...
Orange claims draw complaints
04 Jun 1998 | by DANNY ROGERS
Mobile phone networks Cellnet and Vodafone are challenging claims in Orange s TV advertising that it is The bigger network and performs better .
New DM law may curb cold calling
04 Jun 1998 | by DANNY ROGERS
Firms using unlicensed cold calling could be liable for large fines later this year as the government finalises new laws controlling direct marketing.
Cooper drops bra job
04 Jun 1998 | by DANNY ROGERS
The PR agency credited with making Wonderbra a cult brand has resigned the business in order to concentrate on another Sara Lee-owned underwear brand.
ASH wants ban in place by 2000
04 Jun 1998 | by DANNY ROGERS
Anti-smoking campaigners Action on Smoking and Health (ASH) has called on the government to end all tobacco promotion by the millennium, with a warning that tobacco firms will attempt to cash in before the new European laws take effect.
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