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AMV takes over telemarketer in expansion drive

11 Jun 1998 | by Binnur Beyaztas,

LONDON - Abbott Mead Vickers has bought telemarketing specialist Telecom Express, which claims to be one of the fastest-growing firms in the sector.

Kimberly-Clark adult care boss quits mid pitch

11 Jun 1998 | by LISA CAMPBELL

The poor performance of Kimberly-Clark s adult care division has caused its head to quit in the middle of overseeing a creative pitch.

BT magazine to dodge data ban

11 Jun 1998 | by LISA CAMPBELL

BT is launching its first customer magazine in an attempt to avoid restrictions on cross-selling its products.

ASA backs Kellogg’s comic strip

11 Jun 1998 | by RUTH NICHOLAS

The controversial issue of marketing to children has been thrown into the spotlight again this week, after the Advertising Standards Authority cleared cartoon-strip advertising in children s comics.

Licensing clash over World Cup computer game

11 Jun 1998 | by BINNUR BEYAZTAS

Top-selling computer game World Cup 98 may have to be withdrawn following a licensing dispute involving the Football Association, the game s publisher and a rival games company.

Nestle kills off Gold Blend pair in new TV push

11 Jun 1998 | by BINNUR BEYAZTAS

Nestle has laid to rest its famous Nescafe Gold Blend couple by announcing a new campaign that ties in with its overall marketing strategy for the Nescafe range.

STOP PRESS

11 Jun 1998 | by LISA CAMPBELL

Sky Television has unveiled a new logo for its newly-launched Sky Digital Satellite Service. A new look for the Sky corporate brand has also been developed, reflecting the digital era. Sky TV has also appointed Steve Billinger as its first director of interactive programming. Reporting to Elizabeth...

FA ads salute blue-chip backers

11 Jun 1998 | by LISA CAMPBELL

The Football Association is planning a post-World Cup ad campaign that addresses racism and sexism, in a drive to raise its profile and highlight the support of its new blue-chip sponsors.

MTV joins Planet Hollywood chain

11 Jun 1998 | by LISA CAMPBELL

Two high-profile youth brands have linked up in a pounds 10m deal to create a new music and restaurant chain called Sound Republic.

L&G branding review

11 Jun 1998 | by RUTH NICHOLAS

Legal & General is reviewing its entire approach to marketing communications to create a consistent image across its individual business operations.

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