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M&C Saatchi to look at Tie Rack’s strategy

29 May 1998 | by MICHELE MARTIN

Tie Rack, the retailer whose outlets have become familiar sights in airport departure areas, has picked M&C Saatchi to review its communication needs.

CLIENT OF THE WEEK: Modernising the Co-op chain. John Bowes picked stars’ relatives to front the new campaign. By Jade Garrett

29 May 1998 | by JADE GARRETT

The Co-op chain of supermarkets is undergoing a transformation.

Book chain hires boss for launch of superstores

28 May 1998 | by BINNUR BEYAZTAS

Borders, the US-based book retail chain, has appointed Louise Collinge as its top marketer in the run-up to the opening of its four UK superstores this summer.

Budgens raises marketing’s role

28 May 1998 | by DANNY ROGERS

Budgens, the long-standing minnow in the supermarket sector, has appointed a marketer to its board for the first time as it strives to bolster its brand.

Vodafone offers fashion prize to push new design

28 May 1998 | by RAYMOND SNODDY

Vodafone Retail is pushing the idea that mobile phones can be a fashion statement in its latest in-store promotion.

MARKETING FOCUS: Seize your assets - Asset and competency-based marketing is a powerful tool for diagnosing a firm’s current position and charting its future. Hugh Davidson explains how it works

28 May 1998 | by HUGH DAVIDSON

Many companies are missing opportunities to build profitable growth simply because they do not think about their businesses in an intelligent and systematic way.

MARKET RESEARCH: Undercover shoppers - Customer service has never been more important, so no wonder clients are turning to mystery shopping. Rachel Miller reports

28 May 1998 | by RACHEL MILLER

Mystery shopping is finally shedding its cloak-and-dagger image and has become a mainstream market-research technique that companies cannot afford to ignore.

Tie Rack appoints agency

27 May 1998

:- Tie Rack, the retailer whose outlets have become familiar sights in airport departure areas, has picked M&C Saatchi to review its communication needs.

Tie Rack appoints agency

27 May 1998

:- Tie Rack, the retailer whose outlets have become familiar sights in airport departure areas, has picked M&C Saatchi to review its communication needs.

OPINION: MILLS ON BUSINESS

22 May 1998 | by DOMINIC MILLS

Most of us would subscribe to the theory that, as individuals, our strengths are also our weaknesses. In business, as distinct from our private lives, the differences are further accentuated. Of no group is this more true than of inspirational entrepreneurs, particularly those who break the mould.

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