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Channel 5 has parted company with its incumbent media suppliers, Carat and Michaelides & Bednash, and handed its entire pounds 10 million media account to Walker Media without a pitch.
CDP has signed up the BBC football commentators, Des Lynam, Alan Hansen and Dougie Donnelly, to inject World Cup topicality into the video rental launch of Tomorrow Never Dies.
Harrison Patten Troughton Brand Response is putting together a direct mail campaign for the Times, in a special promotion for the newspaper s World Cup Fantasy Football League.
Leo Burnett has hired the creative team behind Littlewoods award-winning football idents, Rob Nielsen and Jack Stephens.
The European film industry has little influence on the world stage these days. So last week s news that Polygram s film division, responsible for Four Weddings and a Funeral and Mr Bean, was being sold to Seagram was met with dismay. Horror of horrors - the last bastion of European films falling into...
Historically, the BARB television audience measurement system has been paid for by its primary users: television stations, including the BBC and the commercial sector, plus advertising agencies, advertising consultants and media auditors. Advertisers didn t pay a thing - directly - even if they received...
The National Readership Survey has put its research contract up for tender for the year 2000 and beyond as it reviews its research methods following the recent dispute over newspaper supplement readership. The last time the NRS called a review was in 1992. The contract is currently held by IPSOS-RSL,...
So tell me, Kevin. What did you think of Tony Adams performance in the new Jaffa Cakes commercial? A typically robust effort by the big guy.
I don t know him, but three cheers for Mike Soutar, former FHM editor and now managing director of Kiss FM. At last week s PPA conference, Soutar poured a bucket of cold water over a publishing industry that has deluded itself into thinking that masthead TV is the next best thing to, well, colour printing....
A BAN WOULD BE POINTLESS
