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CAMPAIGN CRAFT: Craft Secrets - FX and fierce winds helped Scott create eery Orange Utopia. Karen Yates finds out how the director of Alien made a future feel otherworldly

I want a film choc full of nice comforting things - family values, England as it used to be, that sort of stuff. But at the same time, I want unease - a kind of edginess - so that when we spring the final twist on the punters, they are almost expecting it.

CAMPAIGN CRAFT: The Creative Issue - D&AD award for copy signals new respect for written word. Emma Hall looks at what’s behind the D&AD Awards’ switch in favour of writers

Copy is back in favour with the judges at D&AD. One silver pencil, six nominations and 37 entries in the 1998 Annual is a big improvement on last year, when the art of copywriting went totally unrecognised.

PRIVATE VIEW

I m only a punter but ... why do some people disapprove of Private View so much? It is, after all, only one person s opinion, which we are all free to agree or disagree with. If someone slags off an ad the rest of the world thinks is great, who ends up looking like a turkey? (I was once less than generous...

EDITOR’S COMMENT: Advertising can’t be moral if it loses the right to reflect

In this week s feature, the director, Richard Phillips, addresses the thorny subject of advertising to children (page 28). Some of you may not believe that it is a thorny subject but there are draconian restrictions in place in some European countries. Now tobacco advertising is close to death, the...

CAMPAIGN DIARY: Will the Idler resort to strongarm tactics in Strongbow debacle?

Oh dear, barely a week after the merger deal was signed and sealed - and TBWA GGT Simons Palmer has received its first letter from lawyers.

CAMPAIGN DIARY: There’s something a bit fishy as OgilvyOne duo take to the streets

If you were to open a restaurant, how would you launch it? With a glittering party packed wall-to-wall with celebrities such as our Tara and Mogens Tholstrup, perhaps? Or maybe you would invite a restaurant critic to pop along after the opening party? What-ever you decide, the local police are probably...

CAMPAIGN DIARY:

Saatchi Book Club on Wednesday 3 June, for junior creatives seeking a partner (purely in the business sense!).

CAMPAIGN DIARY: Bob heaps praise on his pal Tony. We think

Long known in London as the Cock of the North (come on, it s obvious), Tony Dalton - a Newcastle fan currently resident in New York - may soon have a new nickname following an interview in Ad Age with Bob Seelert, chief executive of Saatchi & Saatchi.

CAMPAIGN DIARY: Richard’s dream ticket

I m only a punter ... but I don t want to be. I m half of one of those ever-so-keen, eager to please, living-in-cloud-cuckoo land, junior creative teams. Out of college but not yet out of nappies. Mere babies paying their dues in the industry. You ve probably got one down the corridor right now or,...

CAMPAIGN DIARY: YOU MUST REMEMBER

Well done Ed Edwards of BMP DDB who correctly identified last week s ads. He wins a bottle of Smirnoff Black and a tape of last week s top ten ads. The answers were: 1. Barclaycard featuring Trini Lopez singing If I had a Hammer; 2. Mercedes-Benz with Janis Joplin singing Mercedes-Benz; 3. Rover with...

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