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Dead Famous uses ’guidance’ tack to counter criticisms

29 May 1998 | by KAREN YATES

A company which facilitates the use of dead celebrities in ads has hit back at suggestions that it may be needlessly parting advertisers from their money.

Delaney Fletcher wins TV Times

29 May 1998 | by KAREN YATES

IPC Magazines has appointed Delaney Fletcher Bozell as the first roster agency for its TV weeklies group since the deregulation of the listings market in 1991.

TBWA to take on Unilever ad task

29 May 1998 | by EMMA HALL

TBWA GGT Simons Palmer has won a place on the Uni- lever roster with an assignment to create the television launch campaign for Elida Faberge s unisex toiletries range, Phisio Sport.

HHCL set to refocus Robinsons on core market of children

29 May 1998 | by ELEANOR TRICKETT

HHCL different every time work featuring Bob Holness which it created for Robinsons a year ago in favour of a child-friendly strategy.

REVIEW: Marketing and advertising news in the week’s press

29 May 1998 | by ELEANOR TRICKETT

BT has created a senior role within its business division above Dominic Owens, the head of marketing communications. Kate Notman has been recruited as general manager and head of offers and communications. Notman will report directly to Afshin Mohebbi, the director of the national business communications...

DIRECT NEWS: Times World Cup task goes to HPT

29 May 1998 | by ELEANOR TRICKETT

Harrison Patten Troughton Brand Response is putting together a direct mail campaign for the Times, in a special promotion for the newspaper s World Cup Fantasy Football League.

DIRECT NEWS: MediaCom hires Rhodes for top post

29 May 1998 | by CLAIRE BEALE

MediaCom Direct has recruited Diana Rhodes, the former media director of WWAV Rapp Collins, as its new managing director to replace Graham Page, who has left the company.

DIRECT NEWS: WWAV unveils press campaign for Laguna

29 May 1998 | by MICHELE MARTIN

WWAV Rapp Collins has produced a press campaign to help relaunch the Renault Laguna.

DIRECT NEWS: Tequila Option One seeks global image with name change

29 May 1998 | by MICHELE MARTIN

Tequila Option One is rebranding itself as Tequila London in a bid to create a consistent global brand. The agency has hired nine new senior staff as part of the drive.

HHCL unveils debut work for Birds Eye

29 May 1998 | by MICHELE MARTIN

HHCL & Partners has revealed its first work for Birds Eye frozen ready meals based on the adventures of Sean, a 16-year-old microwave fanatic, and his family.

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