Buyers reject ITV’s World Cup rates
08 May 1998 | by CLAIRE BEALE
Media buyers are turning their backs on advertising slots in this year s World Cup, after claiming that ITV has overpriced its football airtime packages.
LONDON - Accurist, the watch manufacturer, has been condemned as ’irresponsible’ by the Advertising Standards Authority for its ’put some weight on’ campaign featuring an emaciated model.
Media buyers are turning their backs on advertising slots in this year s World Cup, after claiming that ITV has overpriced its football airtime packages.
IPC Magazines is dispensing with three of its titles in the first spring clean of its portfolio following a management buyout earlier in the year.
British Design and Art Direction jurors awarded two golds and 39 silvers at the 1998 D&AD Awards held at Olympia before an audience of 2,500 on Wednesday.
WCRS has lost its high-profile Bell s whisky business, becoming the first casualty of a global advertising review by United Distillers & Vintners.
Leo Burnett has won a coveted place on the BT roster, winning the pounds 2 million brief to promote its telecommunications hardware.
GGT presents the painful consequences of not paying the television licence fee in a darkly comic campaign for BBC TV Licensing.
Ministers are to reject a suggestion by the Incorporated Society of British Advertisers that some government advertising be switched from ITV to the BBC.
Ben Langdon, the McCann-Erickson chief executive, has raided his former agency, CDP, to poach its second-in-command, Marc Lepere, as his joint deputy chairman.
Fear of attacks by Islamic terrorists has caused a slump in registration for the International Advertising Association s World Advertising Congress opening in Cairo next week.