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Net ad tracking challenges site traffic boasts

28 May 1998 | by LISA CAMPBELL

Advertisers using the Internet should measure effectiveness on the basis of cost per minute rather than the current industry standard of click-throughs, according to the developer of new software tested this week by Marketing.

ICL unifies core brand strategy

28 May 1998 | by LISA CAMPBELL

ICL is undergoing a massive reorganisation to focus its marketing on a single brand, and has appointed a new director of marketing communications to carry out the task.

BT brings in new business chief

28 May 1998 | by LISA CAMPBELL

BT is continuing to make changes to its internal structure with the creation of a new senior role within its business division.

Decaux ups bid for More after monopoly move

28 May 1998 | by LUCY BARRETT

French outdoor advertising group Decaux has increased its offer for control of rival More Group to pounds 522m, following the bid s referral to the Monopolies and Mergers Commission (MMC).

Book chain hires boss for launch of superstores

28 May 1998 | by BINNUR BEYAZTAS

Borders, the US-based book retail chain, has appointed Louise Collinge as its top marketer in the run-up to the opening of its four UK superstores this summer.

STOP PRESS

28 May 1998 | by DANNY ROGERS

Claudia Schiffer s striptease for the Citroen Xsara provoked 77 complaints to the Independent Television Commission on the grounds of offence, which are unlikely to be upheld, according to the ITC.

Terrestrial worst hit in TV fall

28 May 1998 | by DANNY ROGERS

Average daily television viewing continues to decline, with terrestrial TV suffering at the expense of cable and satellite, according to newly published viewing figures for the first quarter of this year.

Budgens raises marketing’s role

28 May 1998 | by DANNY ROGERS

Budgens, the long-standing minnow in the supermarket sector, has appointed a marketer to its board for the first time as it strives to bolster its brand.

Elida splits creative

28 May 1998 | by LISA CAMPBELL

Ogilvy s new toiletries brand, Phisio Sport , after a four-way pitch.

Starburst

28 May 1998 | by LISA CAMPBELL

Mars is running a TV campaign for the Fruitice variation of its Starburst brand from the beginning of June. The 30-second commercial, created by Grey London, develops the Scientists theme from the campaign which justified the name change from Opal Fruits to Starburst. In this ad, the scientists are...

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