Viewers likely to dodge ads in digital TV future
18 May 1998
- The British public are more likely to avoid TV advertising in the digital age, according to Futurescope research conducted by Western International Media.
- The British public are more likely to avoid TV advertising in the digital age, according to Futurescope research conducted by Western International Media.
- The British public are more likely to avoid TV advertising in the digital age, according to Futurescope research conducted by Western International Media.
- The Times circulation challenge to the Daily Telegraph appears to be faltering, according to the latest Audit Bureau of Circulations figures.
- Arsenal may have won the double at the weekend but a TV channel dedicated to Manchester United would be more popular than one for Liverpool or Arsenal.
- Arsenal may have won the double at the weekend but a TV channel dedicated to Manchester United would be more popular than one for Liverpool or Arsenal.
- The UK new media agency, CHBi, has been 100 per cent acquired by Razorfish, a US digital communications company which is part-owned by Omnicom. The terms of the deal have not been disclosed.
- The UK new media agency, CHBi, has been 100 per cent acquired by Razorfish, a US digital communications company which is part-owned by Omnicom. The terms of the deal have not been disclosed.
- AltaVista is to follow its larger web search engine rivals and redesign its Website in order to target a mainstream consumer audience.
- AltaVista is to follow its larger web search engine rivals and redesign its Website in order to target a mainstream consumer audience.
- BBC World is the fastest growing pan-European news and information channel in both views and percentages, according to new pan-European research.