Action Man puts name to game
29 Oct 1998 | by DANNY ROGERS
Action Man is coming to life in a new video game launching through Hasbro Interactive next year.
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SCi sues game’s censor
29 Oct 1998 | by LISA CAMPBELL
Video game publisher SCi is suing the British Board of Film Classification over its decision to ask child psychologists to vet its controversial video game Carmageddon II.
Intel makes museum link
29 Oct 1998 | by DANNY ROGERS
Intel is investing pounds 1.5m in the Science Museum s digital gallery, due to open in 2000. Intel will help the museum develop digital exhibits and may assist in the development of the museum s web site.
Activision enlists agency
29 Oct 1998 | by DANNY ROGERS
Activision, a computer games publisher and developer, has appointed youth PR agency Beatwax to work on its latest releases. SiN and Asteroids launch next month, backed by a pounds 500,000 marketing campaign.
First USA signs $90 million ad deal with Microsoft
28 Oct 1998
- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others.
First USA signs $90 million ad deal with Microsoft
28 Oct 1998
- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others.
IBM names six interactive agencies
27 Oct 1998
- IBM has appointed six agencies to its estimated 41 million ( 25 million) global interactive account, following a lengthy reivew that involved around 100 shops.
IBM names six interactive agencies
27 Oct 1998
- IBM has appointed six agencies to its estimated 41 million ( 25 million) global interactive account, following a lengthy reivew that involved around 100 shops.
Cable & Wireless launches first European campaign
26 Oct 1998
- Cable & Wireless has launched its first pan-European advertising campaign this week to promote its new global business arm, Cable & Wireless Global Businesses.
Cable & Wireless launches first European campaign
26 Oct 1998
- Cable & Wireless has launched its first pan-European advertising campaign this week to promote its new global business arm, Cable & Wireless Global Businesses.
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