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BMP takes another top award at Aerials with Volkswagen ad

30 Oct 1998 | by CLAIRE BEALE

BMP DDB has continued its run of awards for its Volkswagen work by picking up the gold at the 1998 Aerial Awards, judged by the 200 creatives present.

ITC clears JWT spot for Colman’s

30 Oct 1998 | by CLAIRE BEALE

J. Walter Thompson s ad starring an animated pig for Colman s Mustard has attracted objections from viewers complaining that the treatment trivialised the death of animals.

Iceland appoints HHCL & Partners

30 Oct 1998 | by HARRIET GREEN

HHCL s pounds 10 million advertising account from the Manchester-based incumbent, Tom Reddy Advertising, after handling a six-month project for the frozen food retailer.

Claydon Heeley’s ad for the Tories takes an apolitical stance

30 Oct 1998 | by JOHN TYLEE

The Conservative Party is launching its first ads since the general election through Claydon Heeley.

REVIEW: Marketing and advertising news in the week’s press

30 Oct 1998 | by JOHN TYLEE

The BBC has appointed a consortium made up of three WPP companies, the Post Office subsidiary, SSL, and Bull Information Systems to collect the television licence fee from next year. Known as Envision, the consortium has been appointed on a seven-year contract which will include a direct marketing and...

M&C puts Qantas back on TV

30 Oct 1998 | by JOHN TYLEE

Qantas, Australia s national airline, is ending a seven-year exile from TV in Britain with new advertising designed to appeal to more upmarket travellers.

BMP uses martial arts theme for VW Polo ad

30 Oct 1998 | by KAREN YATES

BMP DDB has created an atmospheric 60-second TV ad for the Volkswagen Polo, which centres around martial arts students practising their movements in eerie silence.

Delaney Fletcher links Ambrosia to the West Country

30 Oct 1998 | by HARRIET GREEN

Delaney Fletcher Bozell has launched a quirky pounds 3 million commercial, featuring a man riding a cow in central London, to promote Ambrosia s Creamed Rice.

Commercial radio continues its lead over BBC stations

30 Oct 1998 | by CLAIRE COZENS

Commercial radio has proved itself the market leader for the seventh quarter in a row as the latest set of Rajar figures gives the sector a 2.1 per cent lead over the BBC, with a 49.9 per cent share against the corporation s 47.8 per cent.

O&M shows danger of sparklers in DTI’s firework campaign

30 Oct 1998 | by CLAIRE COZENS

The Department of Trade and Industry is highlighting the dangers of sparklers in its annual firework safety ads.

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