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Fletcher Research predicts boom for online advertising

30 Oct 1998 | by JOHN TYLEE

The successful trials of consumer brands by first-time internet advertisers during the World Cup will create a surge in web advertising, according to a new report from Fletcher Research.

CampaignLive Update

30 Oct 1998 | by JOHN TYLEE

CampaignLive continues to break the top industry stories. Here are some of the headlines that have appeared on CampaignLive during the past few days:

AOL TV ad push tries to boost net use at home

30 Oct 1998 | by JOHN OWEN

AOL, the UK s largest online service provider, becomes the first company in its sector to advertise on TV next week when a new pounds 6 million campaign breaks.

DIRECT NEWS: AIS offers VirginNet a fresh face in first work for the brand

30 Oct 1998 | by ELEANOR TRICKETT

Archibald Ingall Stretton has unveiled its debut work for VirginNet, the account it picked up in September before it officially launched (Campaign, 11 September).

MEDIA FORUM: Owens’ start-up offers an object lesson in media Dominic Owens’ new media start-up will sell itself on its ability to offer objective media advice. The implication is that clients routinely get advice that benefits planners an

30 Oct 1998 | by ALASDAIR REID

You could argue that this isn t the best time to launch a new media specialist and it certainly isn t a good time to introduce a supposedly revolutionary new concept in planning and buying. But just try telling that to the former BT marketing man, Dominic Owens, Carat s head of planning, Simon King,...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ROSS SLEIGHT

30 Oct 1998 | by ROSS SLEIGHT, a director of BMP InterAc

VIRGIN CLOTHING

CAMPAIGN INTERACTIVE: PROFILE/BANT BREEN - Globe-trotting American is ready to boost Burnetts’ new-media profile. Following spells in several countries, Bant Breen tells John Owen that he is, well, sort of ready to settle down

30 Oct 1998 | by JOHN OWEN

So you run a London agency which suffers from the perception that it is a satellite operation under the control of its American parent.

CAMPAIGN INTERACTIVE: NEW-MEDIA CLINIC - Selling up - or selling out? Online pioneers look to the inevitable

30 Oct 1998 | by JOHN OWEN

Pioneers, as someone observed to me recently, tend to end up with arrows in their chests. This is true, but others who survive tend to end up with big chunks of land that translate into big chunks of wealth.

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/DIXONS FREESERVE - Dixons provides free internet access to gain retail foothold. Why is the electrical giant offering a costly service for no financial return? Karen Yates uncovers its motives

30 Oct 1998 | by KAREN YATES

What is Dixons up to with Freeserve? A chain of high street electrical shops offering what others never have - free access to the internet. Naturally, the move has given a much-needed lift to Dixons public image, but not without it going to much trouble and expense.

CAMPAIGN INTERACTIVE: INTERNET ADWATCH - IT corporates continue to lead monthly adspend as IBM breaks the pounds 100,000 mark, Claire Cozens says

30 Oct 1998 | by CLAIRE COZENS

IBM was back on top of Fletcher Research s table of the highest spending online advertisers in the UK for July with a pounds 117,000 spend.

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