Carat has carried off the pounds 70m centralised Diageo media planning and buying business, following a head-to-head battle with MindShare.
Procter & Gamble is to develop a series of web sites targeting particular groups of consumers, from teenagers to pensioners, in what will be seen as the first example of its stated intention to shift marketing spend from mass media.
Iceland has appointed HHCL & Partners to handle its pounds 10m ad account without a pitch, in preparation for a radical brand relaunch.
Adidas has shown Paul Gascoigne the red card by terminating a pounds 2.5m sponsorship deal with the wayward soccer star.
Nearly two-thirds of viewers would prefer to see the BBC funded by ads rather than by the licence fee.
Telephone and internet information service provider Scoot is launching a four-week paid-membership trial early next year and may take the scheme nationwide.
Coca-Cola is relaunching its Fanta brand just one year after a major relaunch which saw new packaging and advertising.
Video game publisher SCi is suing the British Board of Film Classification over its decision to ask child psychologists to vet its controversial video game Carmageddon II.
Walt Disney Attractions is in talks with leading UK holiday companies to develop a cradle to grave marketing strategy for consumers.
Barclaycard starts its pre-Christmas TV and press ads on November 2. The ads have been created to push a shopping promotion offering cardholders money-off vouchers for 18 retailers. The ad, Stacks , features a sequence of shoppers carrying stacks of packages. It continues to use the slogan Don t put...
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