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M&C set for Bethlehem 2000 project

M s birthplace, into a magnet for international visitors from the year 2000.

FOR THE RECORD

Conde Nast has created the position of new-business director to pursue strategic marketing and build new business for GQ Active and Traveller. Noni Ware, marketing director of Bloomsbury Publishing, has been appointed to take up the role. Conde Nast has also promoted Katrina Brandon, associate publisher...

DIARY

Another entertaining press release landed on Campaign s newsdesk this week, once again making the long journey into work worthwhile.

STOP PRESS

Eurotunnel is seeking an agency to handle marketing communications across Europe for the Le Shuttle and Eurotunnel brands. The project will include the creation of standardised branding for all marketing material and the co-ordination of work by existing roster agencies, including BMP DDB.

Club Med widens brand in review

Holiday operator Club Med is to extend its brand into areas such as clothes and suntan lotion as part of a global marketing rethink unveiled this week by new chairman Phillipe Bourguinon.

Titanic endeavour

A cinema ad for the Young Persons Railcard is to be shown with the film Titanic from this week as the Association of Train Operating Companies attempts to build awareness of the card. Aspen Agency is handling the campaign and has developed promotions and tie-ins with retailers. The aim is to shift awareness...

Card launch

A jointly branded corporate charge card from business travel management company BTI UK, Hogg Robinson and Barclaycard has been launched. The card, issued in conjunction with Visa, will give companies a single management information source combining details of all business travel and entertainment expenditure.

MEDIA: Eurostar romance

Eurostar has signed a programme-linked ad deal with Classic FM worth in excess of pounds 250,000. The campaign will run until the end of the year and feature in the station s Classic Romance and Afternoon Romance programmes.

MEDIA: Concourse concession

Maiden Outdoor has appointed Concourse Initiatives, subsidiary of Media Initiatives, to handle sales for its Railtrack exhibition space contract.

MEDIA CHOICE: ILLUMINATED BUS SIDES

You don t see any at all, then three roll up at once. And until now, you couldn t see any at night.


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