M s birthplace,
into a magnet for international visitors from the year 2000.
30 Jan 1998
| by ALASDAIR REID
Conde Nast has created the position of new-business director to
pursue strategic marketing and build new business for GQ Active and
Traveller. Noni Ware, marketing director of Bloomsbury Publishing, has
been appointed to take up the role. Conde Nast has also promoted Katrina
Brandon, associate publisher...
30 Jan 1998
Another entertaining press release landed on Campaign s newsdesk
this week, once again making the long journey into work worthwhile.
29 Jan 1998
| by PATRICK BARRETT
Eurotunnel is seeking an agency to handle marketing communications
across Europe for the Le Shuttle and Eurotunnel brands. The project will
include the creation of standardised branding for all marketing material
and the co-ordination of work by existing roster agencies, including BMP
DDB.
29 Jan 1998
| by AMANDA RICHARDS
Holiday operator Club Med is to extend its brand into areas such as
clothes and suntan lotion as part of a global marketing rethink unveiled
this week by new chairman Phillipe Bourguinon.
29 Jan 1998
| by PATRICK BARRETT
A cinema ad for the Young Persons Railcard is to be shown with the
film Titanic from this week as the Association of Train Operating
Companies attempts to build awareness of the card. Aspen Agency is
handling the campaign and has developed promotions and tie-ins with
retailers. The aim is to shift awareness...
29 Jan 1998
| by PATRICK BARRETT
A jointly branded corporate charge card from business travel
management company BTI UK, Hogg Robinson and Barclaycard has been
launched. The card, issued in conjunction with Visa, will give companies
a single management information source combining details of all business
travel and entertainment expenditure.
29 Jan 1998
| by ANNE-MARIE CRAWFORD
Eurostar has signed a programme-linked ad deal with Classic FM
worth in excess of pounds 250,000. The campaign will run until the end
of the year and feature in the station s Classic Romance and Afternoon
Romance programmes.
29 Jan 1998
| by ANNE-MARIE CRAWFORD
Maiden Outdoor has appointed Concourse Initiatives, subsidiary of
Media Initiatives, to handle sales for its Railtrack exhibition space
contract.
29 Jan 1998
| by NIGEL MANSELL, Managing director, Conco
You don t see any at all, then three roll up at once. And until
now, you couldn t see any at night.