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FCB nets Clairol and Nabisco tasks

30 Jan 1998 | by JOHN TYLEE

FCB s London agency is set for a billings boost of more than pounds 8 million with assignments to handle creative work for the Clairol haircare and colour range and the UK launch of the Nabisco biscuit brand, Oreo.

Palmer-Tomkinson and Beckwith front new KFC campaign

30 Jan 1998 | by ELEANOR TRICKETT

Tara Palmer-Tomkinson and Tamara Beckwith are the latest celebrities to appear in ads for KFC.

Pepsi takes top spot in US SuperBowl poll

30 Jan 1998 | by DOTTIE ENRICO

Pepsi-Cola is set to enjoy the biggest return on its investment thanks to its advertising in the annual US SuperBowl football final last Sunday.

BDDP GGT swipes pounds 8m Strongbow account from JWT

30 Jan 1998 | by ELEANOR TRICKETT

BDDP GGT has scooped the pounds 8 million account for Strongbow after a lengthy pitch against the incumbent, J. Walter Thompson, and HHCL & Partners.

Les Ferdinand stars in ’perky’ campaign for Horlicks by Grey

30 Jan 1998 | by EMMA HALL

The Tottenham Hotspur striker, Les Ferdinand, returns to TV advertising this week with a cameo appearance in a new commercial for Horlicks through Grey.

REVIEW: Marketing and advertising news in the week’s press

30 Jan 1998 | by JOHN TYLEE

The brewer, Greenalls, has poached Brian Pate, Guinness s marketing director for Japan, for the vacant role of marketing and commercial director for its pubs and restaurants arm. Pate joined Guinness in 1986 and was its brands director before becoming the marketing director for Guinness International...

Grey puts Allied Dunbar’s ’life’ on posters

30 Jan 1998 | by PIPPA CONSIDINE

Allied Dunbar is taking its for the life you don t yet know work on to posters for the first time in the campaign s four-year history, with a series of witty posters detailing the last words of famous people who were unknowingly about to draw their last breath.

Lone Ranger to ride again for Rolo

30 Jan 1998 | by HARRIET GREEN

J. Walter Thompson has revived the Lone Ranger, the eponymous hero of the long-running TV Western series, in its latest spot for Rolo.

THE PEOPLE’S JURY: Coca-Cola hits the right note - Coke’s catchy tune plus its all-American look proved appealing

30 Jan 1998 | by JADE GARRETT

Coca-Cola has, once again, delighted the punters, this month topping the People s Jury table with a very respectable 6.9. It made number one in December with the cutesy polar bears spot and is back with another always Coca-Cola execution.

FOR THE RECORD

30 Jan 1998 | by ALASDAIR REID

Conde Nast has created the position of new-business director to pursue strategic marketing and build new business for GQ Active and Traveller. Noni Ware, marketing director of Bloomsbury Publishing, has been appointed to take up the role. Conde Nast has also promoted Katrina Brandon, associate publisher...

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