FCB s London agency is set for a billings boost of more than pounds
8 million with assignments to handle creative work for the Clairol
haircare and colour range and the UK launch of the Nabisco biscuit
brand, Oreo.
The brewer, Greenalls, has poached Brian Pate, Guinness s marketing
director for Japan, for the vacant role of marketing and commercial
director for its pubs and restaurants arm. Pate joined Guinness in 1986
and was its brands director before becoming the marketing director for
Guinness International...
30 Jan 1998
| by KAREN YATES
Last week was hell for Michael Greenlees, chairman of the GGT
group.
30 Jan 1998
| by JEMIMAH BAILEY
US household products giant Procter and Gamble has appointed Gary
Cunningham as its public affairs and marketing director for the UK.
30 Jan 1998
| by JEMIMAH BAILEY
The Entenmann s Baking Company has appointed Manning Selvage and
Lee for a six-month contract with a pounds 100,000 budget. MS s
centenary. Entenmann was recognised in the annual Marketing/AC Nielsen
survey as the fastest growing brand in 1996 and has taken a 6 per cent
market share since its 1995 arrival...
30 Jan 1998
| by IAN DARBY
Allied Domecq Spirits and Wine has hired Leadbetter PR to support
its marketing campaign for sherry brand Harveys Bristol Cream in the US,
Canada, Scandinavia, Ireland and the UK.
30 Jan 1998
| by JEMIMAH BAILEY
US children s clothing retailer Gymboree has appointed Biss
Lancaster to support its store opening programme across the UK.
30 Jan 1998
| by SOPHIE BARKER
Youth PR agency FFI Beatwax has won a four-way pitch to head French
mineral water company Evian s youth PR drive.
29 Jan 1998
| by LISA CAMPBELL
The world s largest advertiser, Procter & Gamble, is attempting to
change its corporate culture in a drive to improve the output of its
advertising agencies.
29 Jan 1998
| by PATRICK BARRETT
US Cosmetics giant L Oreal is bringing back cult 70s make-up brand
Maybelline to the UK with a multimillion-pound launch.